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school marketing news

Repeat yourself to your school community … often

Posted by Brad Entwistle on Tue, Nov 24, 2015

We’ve grown up in a world where repetition is frowned upon.

“Be fresh, be new, but never repeat yourself.”

However, good communicators should repeat themselves ... and often.

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Communications support program

How do you keep readers engaged?

Posted by Brad Entwistle on Sat, Nov 21, 2015

Occasionally, our clients may think we are pedantic about wanting to get everything about their communication just right. One often overlooked area is the words, or to use the trade jargon, the copy. People judge - and will make decisions about your copy - based on how it looks. Yes, even before they read it!

One of the most critical visual cues we give to our readers is the length of a paragraph.

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Communications support program

Half price marcoms for your school

Posted by Laura Sheahan on Thu, Sep 17, 2015

During a period when the world is going through the most economic uncertainty since the 80s, schools need to be lean and efficient. The pressure is on to get more ‘bang for their buck’, and yet continue to run seamlessly.

Too often when budgets are tight, someone in a school who has time, rather than a marketing communications (marcoms) background, is left to manage it, or even worse, it is overlooked entirely. This can actually be detrimental to the school. In the words of Peter F. Drucker, “Business has only two functions - marketing and innovation”.

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Topics: Education, imageseven, Branding, Communication, School culture, Communications support program, CSP, School marketing strategy

Guest blogger John Jantsch: Five reasons your school should hire a marketing consultant

Posted by John Jantsch on Sat, Feb 14, 2015

I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant.

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Topics: Education, imageseven, Communication, Marcom, Communications support program, CSP

New year, new approach - embrace strategic change in 2015

Posted by Celina Farrell on Wed, Jan 28, 2015

For hundreds of years, school marketers have tried to get the right message to the right person at the right time. And for most of that time, there was little change in how this took place. But in the digital age, this paradigm has shifted drastically. Yes you’ve heard it all before, but inbound marketing is a different kettle of fish and the rate of change while exciting can also be daunting.

Before you worry about your new school website or whether you should be investing more time in social media there are some fundamentals to get right. Successful school marketers are embracing three empowering philosophies that allow them to continually adapt to the evolution of buyers’ behaviour and drive sales.

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Topics: Education, imageseven, Communication, Marcom, Communications support program, Strategic change, CSP


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