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school marketing news

Using programmatic advertising [podcast]

Posted by Gilbert Siahaan

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.

Show notes

In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The Question of the Week focuses on how school marketers can expand their reach and target prospective students. In the Rants and Raves segment, Charlie and Rita share their thoughts on the way Sipsmith have ‘supercharged’ their brand and what schools can learn from them.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Printing

Using radio in school marketing [podcast]

Posted by Gilbert Siahaan

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Principal to prioritise marketing. In the Rants and Raves segment, the hosts discuss the role of long ad copy.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Printing

How to choose a printing supplier [podcast]

Posted by Gilbert Siahaan

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Printing

Creating the perfect prospectus [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Is content marketing relevant? [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

6 inbound marketing tools you need now

Posted by Celina Farrell

Are you creating and promoting content to attract prospective parents to your school?

It might be time to consider an inbound marketing campaign.

Inbound marketing tools like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results. A recent survey shows inbound delivers 54 percent more leads into the marketing funnel than traditional outbound leads, at a below average cost per lead.

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Topics: Inbound marketing, imageseven, Communication

Creating school websites [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Kristian Lawrence.

Show notes

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, as a guest of the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, School marketing, Advertising

Open Day best practices [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and John 'Jiggles' Igglesden.

Show notes

Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to auditing. The Question of the Week is about how a school can start inbound marketing. In the rants and raves segment, the hosts talk about Twitter trying to change its classic logo.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

New format for SMC [podcast]

Posted by Geoffrey Macadaeg

 

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Celebrating a major SMC milestone [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

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