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school marketing news

New format for SMC [podcast]

Posted by Geoffrey Macadaeg on Wed, Mar 06, 2019

 

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Celebrating a major SMC milestone [podcast]

Posted by Geoffrey Macadaeg on Wed, Feb 20, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Importance of social media policies [podcast]

Posted by Geoffrey Macadaeg on Wed, Feb 06, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media as the preferred news source in the US. This week’s school marketing example: ten important SEO strategies. The rants and raves segment looks at the Steinlager ad that features a fun, digital take on the traditional rivalry between the All Blacks and British & Irish Lions.

We're celebrating our 150th episode in two weeks! Send in your questions to this link and we'll try to answer them in the next episode of SMC.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

2019 school marketing trends [podcast]

Posted by Geoffrey Macadaeg on Wed, Jan 23, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

How your school will benefit from using personas

Posted by Geoffrey Macadaeg on Wed, Dec 26, 2018

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Creating buyer personas, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, School

The critical KPIs of school content marketing

Posted by Gilbert Siahaan on Thu, Dec 20, 2018

A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use KPIs to evaluate their success at reaching targets. KPIs are important in the world of content marketing so that we can measure the effectiveness of what we produce. We’ve put together a list of some of the critical KPIs of school content marketing.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Strategy, Online marketing, Positioning, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

A special SMC announcement for 2019 [podcast]

Posted by Geoffrey Macadaeg on Wed, Dec 12, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

How to write blog school titles that get results

Posted by Clare Ravasini on Tue, Dec 11, 2018

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy said this in his book, Confessions of an Advertising Man, in 1963. David, one of the world’s most famous ad men, knew the importance of a great headline and how to hook an audience.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Looking ahead: Your school marketing plan for 2019

Posted by Bart Caylor on Thu, Dec 06, 2018

For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrolment marketing, we’re in the middle of our academic year.

Time to take a look at our progress over the last six months … and begin preparations for next fall.

I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrolment marketing success by having a well-devised school marketing plan.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

How topic clusters can improve your content marketing strategy

Posted by Kristian Lawrence on Mon, Dec 03, 2018

Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, School marketing strategy, Messaging, School marketing, School, Blogging

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