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school marketing news

5 useful tips to set your school's branding apart

Posted by Melinda Webster

Schools may offer the same subjects and follow a similar curriculum, but no two schools are the same. There are, however, two common goals all school share: to provide students with the best education possible and to communicate what sets their school apart. Here are five simple tips to follow to differentiate your school and communicate what makes you unique:

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Topics: Education, imageseven, Branding, Communication, Marcom, Rebranding, Brochures, School marketing, School

Are school printed publications passé?

Posted by Shelley Garcia-Webb

Last week a client asked if we were able to help produce a ‘digital’ prospectus. Due to budget constraints, they weren’t able to print the publication. Over the last ten years the marketing landscape has changed. There has been a strong shift to digital communication methods that has left many schools questioning investment into their printed counterparts.

Budgets are often very tight and so it’s definitely a question worth asking, especially when digital marketing is so cost-effective. Findings from the 2015 Econsultancy Email Marketing Industry Census revealed that marketers claim that email marketing delivers the best return on investment (ROI).

But not only are yearbooks, prospectuses, magazines and brochures a marketing requirement … they’re also an expectation. Parents who are considering your school expect something tangible.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, Brochures

Do your brochures stink?

Posted by Brad Entwistle

Brochures are the one tool that the principal and enrolment staff believe they can’t do without. Yet they are also the most misaligned and misused tool. It doesn’t need to be this way.

Think back and ask yourself this question:

“How often does your heart sink when a prospective parent asks your admissions staff to send them a brochure?”

Your heart sinks because you know that it's out of date and unappealing. They can be expensive and you wonder whether your budget can cope with an upgrade.

Your brochures stink.

Without a doubt brochures are often necessary because parents expect them. It’s the price of entry into the conversation.

Here’s three fresh perspectives on your brochures that will help you look at them through new eyes, stop the waste and ensure they make a return on your investment.

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Topics: imageseven, Branding, Communication, Marcom, Visual identity, Rebranding, Brochures


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