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school marketing news

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Characteristics of copywriting for education marketing

Posted by Bart Caylor on Wed, Sep 26, 2018

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like.

Copywriting shares a lot in common with content writing. It’s airy, conversational, and informal. But the main distinction is in their objectives.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

4 ways to create effective school infographics

Posted by Kristian Lawrence on Tue, Aug 21, 2018

Getting the attention of web users is becoming increasingly difficult. Along with binge culture, an opposite culture has emerged where people are more likely to sample bits and pieces of content without fully committing to reading or watching it. That’s why using infographics is an ideal way of displaying content. You can get your key point across much faster and in an interesting way that engages your audience.

Here are four tips for creating effective school infographics:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Blogging, Online marketing, Content marketing

How to develop high-converting school marketing content

Posted by Frazer Woodhead on Tue, Aug 07, 2018

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

5 special characteristics of content writing for school marketers

Posted by Bart Caylor on Wed, May 23, 2018

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success.

Inbound marketing is a broad strategy that requires a blend of skills, techniques, and tactics to work well for your school.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

School blogging tools to make your job easier

Posted by Frazer Woodhead on Tue, May 22, 2018

Blogging is one of those tasks that can be done quickly, easily and in a flurry of creative outpour. Blogging for your school effectively, involves a bit more than relying on your raw skill and simply automatic writing on a theme.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

How to promote and distribute content effectively

Posted by Emily Newman on Tue, May 08, 2018

You’ve spent hours researching, writing and tweaking content and finally have your piece ready for distribution. Suddenly you’re overwhelmed with the many distribution channels available for your school. You don’t want to waste all that hard work on content that may not be seen by your desired audience, right? This is a concern all school marketers experience, so don’t worry.

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Topics: smc, Content marketing, Inbound marketing, Blogging, Copywriting, Newsletter, Enewsletter, imageseven, Communication, School marketing, School, School marketing strategy, Education, Marcom

How to boost your school blogging with a variety of authors

Posted by Sarah Millinson on Tue, Apr 24, 2018

Blogging is a great way to inform, educate and add value to your school community and prospective parents. The aim is to respond to the searcher’s intent and build brand awareness by answering the questions the community is asking. Finding new and exciting topics can be challenging, especially as more and more schools have implemented regular blogging to their inbound marketing strategy.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

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