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school marketing news

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb on Thu, Nov 08, 2018

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Content marketing, School marketing, School marketing strategy, School, imageseven, Communication, Marcom, Education, Social media marketing, Social media management, Social media, Analytics

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

How to build a thorough social media policy

Posted by Sebastian Wattam on Thu, Sep 20, 2018

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

4 steps how to identify your school’s social media marketing KPIs

Posted by Geoffrey Macadaeg on Tue, Jul 10, 2018

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Displaying culture through your brand [podcast]

Posted by Laura Sheahan on Wed, May 17, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator; the fact that Google and Facebook now control 20 percent of global media ad spend; how to show culture through your brand; interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound; removing inappropriate advertising from your brand the right way; and how to persuade your boss to fork out for your marketing training.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Analytics, Google Analytics

Interview with Brian Massey – conversion optimisation for low traffic sites [podcast]

Posted by Laura Sheahan on Wed, May 10, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences.  Brad and Brian discuss the role of conversion optimisation for low traffic sites;  the process for self-diagnosing conversion issues; how to identify issues on your website and how to rank them; and examples of generalising words to classify your site issues and determine major conversion problem areas.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Analytics, Google Analytics

3 effective resources that will develop your school's branding

Posted by John Igglesden on Fri, Mar 24, 2017

We all need some help from time to time. It gets difficult to find time to do research or get some casual blog reading in. Branding in particular, is something that doesn’t cross our minds all that often. We get so caught up in the day-to-day running of our schools that the big picture doesn’t often come up. Analytics are another topic that isn’t discussed as often as it should be, so this blog will focus on branding and analytics respectively. I see a lot of different blogs and come across many useful web apps that can be informative and time saving, so here are a few good ones that I’ve spent the time finding, so you don’t have to.  

Here are three resources to help develop your school's branding and three resources to better analyse your online content.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, Branding, Analytics, Online marketing

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