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school marketing news

Using video for social media engagement [podcast]

Posted by Laura Sheahan on Wed, Feb 07, 2018

Using video for social media engagement

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss research from Brightcove on using video for social media engagement; the pros and cons of directing users away from social media to your website; the growing use of imagery in newsletters; tips for content marketing in 2018; the Whiteboard Friday’s blog by Rand Fishkin; and brands as a legal asset.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Advertising

Summer Series - The role of a media strategist [podcast]

Posted by Laura Sheahan on Tue, Jan 23, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important; the difference between a media strategist and a media planner; how to make the most of a media strategist no matter the size of your budget; the rise of digital marketing and what that means for traditional media; and what every decision maker needs to understand about media planning.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Advertising

How to deliver an effective postcard advertising campaign

Posted by Maclain Bruce on Tue, Mar 22, 2016

While the majority of marketing strategies today focus on avenues in the digital sphere, there are still classic advertising mediums that need not be forgotten. Often, our email inboxes are bombarded and sifting through them can become a dreaded chore. But we all still have a letterbox at home, and with many companies offering paperless options, a thick stack of letters is quite rare. This gives your postcard advertisement a better chance to stand out. A quality postcard is an appealing way to capture the attention of prospective parents and boost enrolments for your school.

Here are 4 tips to deliver an effective postcard advertising campaign that should help yours stand out:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Advertising

Show notes for podcast 48: why good infographics work for schools

Posted by Fiona Hood on Wed, Dec 09, 2015

In this podcast Brad and Scully discuss why good infographics are more than just pictures and numbers; the pros and cons of native advertising; digital marketing is mainstream; the ultimate guide to SEO for content marketers; how you can save five hours a week on social media; ten reasons why to send your son to an all-boys school; and a useful tool that grades websites.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, Digital marketing, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Advertising

How to measure the value of event advertising vs brand awareness

Posted by Shelley Garcia-Webb on Thu, Sep 03, 2015


According to a recent report from the Association of National Advertisers, 60 percent of survey respondents have a dedicated budget for event marketing measurement, up from 40 percent in 2010. Today, we have a growing number of marketing metrics available.

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Topics: Education, imageseven, Branding, Communication, Marcom, Rebranding, School marketing strategy, School marketing, School, Advertising

School marketers: why you need to stop playing it safe!

Posted by Suzanne Willcock on Tue, Sep 01, 2015

The Australian newspaper recently published its annual Your School educational supplement which highlights the Australian schools that scored the highest results in the national numeracy and literacy tests (NAPLAN). The supplement is supported by editorial and a healthy dose of advertising. What struck me as I flipped through the pages of school ads was, to be brutally honest, very little. Sure, the production value of the ads was high, but of the 15 ads featured, 12 of them followed the same formula that went something like this …

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Advertising

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