school marketing news
Are you still procrastinating about it?
If you’ve been following our blog series on A/B testing, you’ll know that earlier this year we posted a couple of blogs on the topic: A/B testing 101 for schools and A/B testing for schools – what you should and shouldn’t do - If you haven’t read these posts you might want to take a quick look now.
In the blogs, a lot of possible elements were mentioned for you to consider when conducting an A/B test, which may make it all seem a bit mind-boggling. But, one thing should remain foremost in your mind and that is to only test one element at a time and keep all other factors separate as much as possible.Read More
In really simple terms, A/B testing gives you an insight into visitor behaviour and can help to increase your conversion rate. But what exactly is an A/B test and when should you implement a test?Read More