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The 6 big benefits of an SEO strategy for your school

Posted by Brock Ashton

The 6 big benefits of an SEO strategy for your schoolYou’ve probably heard people tell you that you need to optimise your website for search engines. It seems everyone these days is quick to point to search engine optimisation (SEO) as the solution to all your digital marketing problems.

Yes, a proper SEO strategy can really boost your online presence, but WHY should you do it? Why spend hours working on SEO, and even more hours putting it into practice? What should your school expect in return?

Luckily for you, we’ve put together a list of the top 6 reasons why you need to be devoting resources to improving your online presence, and the benefits your school will gain by doing so.

1. Increased traffic
Proper optimisation means search engines will rank your site higher in their results, thus driving more visitors to your website. 93% of all online experiences begin with a search engine, and 75% of people never look past the first page of results, so it pays to rank highly.

2. Cost effectiveness
SEO is one of the most viable ways that you as a school marketer can improve your digital marketing. The inbound nature of searches means you’re saving money on reaching out to prospective parents through traditional forms such as advertising, because they are already finding you online.

3. Increased usability
Optimised sites provide visitors with a superior experience, as content has been arranged in such a way as to make navigation easier.

4. Increased visits to your school
Ranking highly in searches usually translates into higher attendance at Open Days, especially amongst parents in your local catchments.

5. Less hands-on than other inbound marketing
Developing a clear strategy, and then correctly implementing it can save you plenty of time down the road. Some inbound tools such as social media require daily maintenance, yet a well execute SEO strategy is somewhat ‘set and forget’, only requiring adjustment in line with your school’s changing needs and priorities.

6. Parents are doing their research online
GE Capital found that 81% of shoppers research online before buying. When making a large decision about where to educate their child, you can guarantee parents are researching multiple schools, so you want to make sure you’re going to be found when they start looking.

So now that you know the benefits of an SEO strategy and why your school needs one, how do you go about developing one? That’s where we come in. Download your free copy of our SEO ebook to discover how you can be found online today.

SEO - the 5 basics

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This blog was written by Brock Ashton

When he isn't writing blogs or providing marketing communications support to clients, Brock spends his time reading fiction novels or chasing oval shaped footballs around a paddock. You may occasionally find him in your local Japanese restaurant, fuelling his passion for unique cuisine and culture.

 

Topics: Education, imageseven, SEO, Communication, Marcom, School marketing strategy, School marketing