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school marketing news

Success as a new school marketer [podcast]

Posted by John Igglesden

Success as a new school marketer

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • tips for success as a new school marketer
  • out-of-home advertising
  • a variety of sources for content ideas
  • the International Boys’ Schools Coalition (IBSC) Conference
  • the value of conferences
  • three examples of effective storytelling and
  • customer loyalty and how that fits with your school.

Listen to the podcast

Show notes

Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their time at the 2018 International Boys’ Schools Coalition Annual Conference and the value of conferences. This week’s school marketing example: three types of effective storytelling from the International Content Marketing Awards. The rants and raves segment looks at customer loyalty and how that fits with your school.

Brad and Scully at the International Boys Schools Coalition Conference

Episode links

School marketing institute

Have a question?
Don’t forget that if you’ve got a question for Brad and Scully you can email us: smc@imageseven.com.au

Previous podcast episodes
To read the show notes and listen to all of our podcasts – click here

Subscribe to our podcasts
To subscribe to the SMC podcast in iTunes - click here

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.


Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Storytelling