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Show notes for podcast 44: key takeaways from cmi’s 2015 content marketing report

Posted by Fiona Hood

In this podcast Brad and Scully discuss the four key themes from the 2015 Content Marketing Report; examine why Twitter is dropping its 140-character limit; the 10th annual Shonky Awards for dubious claims and dodgy products; ways to include video in content marketing; Tanbridge House School’s record breaking advert; Seth Godin’s excellent blog on marketing topics; and a great video, The story of content: Rise of the new marketing. 

Show notes

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing.

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This blog was written by Fiona Hood

As Brand Marketect, Fiona is responsible for imageseven’s corporate marketing communications and business systems. When she is not doing that she is exploring the great outdoors.

 

Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School