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Show notes for podcast 43: an easy guide to social media

Posted by Fiona Hood

In this podcast Brad and Scully discuss how to obtain and calculate return on investment from content marketing; whether to implement your digital strategy in-house or outsource to an agency; where to start with social media; a range of universities with good alumni relations; and Malcolm Turnbull’s clever use of social media to announce his leadership challenge.

Show notes

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge.

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This blog was written by Fiona Hood

As Brand Marketect, Fiona is responsible for imageseven’s corporate marketing communications and business systems. When she is not doing that she is exploring the great outdoors.

 

Topics: Education, Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing, School