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school marketing news

The best way to start your 2019 school marketing plan

Posted by Bart Caylor

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on planning.

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Topics: Education, imageseven, Strategy, Marcom, School marketing strategy, Content marketing, School marketing, Marketing automation

How to use video to improve your school marketing

Posted by Gilbert Siahaan

Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they are easier to digest than long pieces of text; and they are personable, helping you to build a stronger trust between your school and your audience.

Here are ways how to use video to improve your school marketing.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, School culture, Visual identity, School website, School marketing strategy, Digital communication trends, School marketing, video

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: Education, Inbound marketing, Website, imageseven, SEO, Communication, School website, School marketing strategy, School marketing

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Analytics

10 useful tips for your school social media

Posted by Bart Caylor

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

4 tricks to make your school enewsletters more appealing

Posted by Geoffrey Macadaeg

Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think that all enewsletters are spam. You also need accept that a number of recipients will choose to unsubscribe. We always check our analytics to review our email open and click-through rates, and this can lead us to question our activity – is the time and effort we spend producing school enewsletters really worth it?

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Topics: imageseven, Communication, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing

5 reasons why school webinars work

Posted by Gilbert Siahaan

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

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