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school marketing news

Producing yearbooks [podcast]

Posted by John Igglesden on Wed, Oct 03, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.

Listen to the podcast

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Characteristics of copywriting for education marketing

Posted by Bart Caylor on Wed, Sep 26, 2018

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like.

Copywriting shares a lot in common with content writing. It’s airy, conversational, and informal. But the main distinction is in their objectives.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

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Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

How to build a thorough social media policy

Posted by Sebastian Wattam on Thu, Sep 20, 2018

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Why marketers fear video [podcast]

Posted by John Igglesden on Wed, Sep 19, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • The Contently Content Maturity Model
  • why marketers fear video
  • how persuasive the word ‘because’ is
  • some very effective Facebook marketing from the AFL
  • why Google didn’t show up to a US Senate hearing.

Listen to the podcast

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video

How to use video streaming to amplify your school brand

Posted by Sarah Millinson on Tue, Sep 11, 2018

Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance the customer experience. Telling your school’s story through video reinforces school values, builds customer relationships and grows your audience. Video content can easily be integrated into your regular communication channels such as newsletters, emails, social media and the school website to amplify your message.

Here’s how to use video streaming to amplify your school brand:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

What makes a brand trustworthy? [podcast]

Posted by John Igglesden on Wed, Sep 05, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • the use of hashtags on Twitter
  • what makes a brand trustworthy
  • using micro-influencers at your school
  • writing, content and proofing
  • how to optimise voice search for effective SEO and
  • the role of creativity in marketing.

Listen to the podcast

Show notes

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

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