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school marketing news

Driving your audience to share content [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 28, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

Listen to the podcast

Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

How to maximise your school’s social media during the Christmas break

Posted by Emily Newman on Wed, Nov 28, 2018

The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right? Finally, a well-deserved break for everyone.

But not for social media.

Social media never sleeps.

Don’t neglect your school’s social media during the holiday break.

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Topics: Education, Social media, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

The best way to start your 2019 school marketing plan

Posted by Bart Caylor on Tue, Nov 27, 2018

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on planning.

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Topics: Education, imageseven, Strategy, Marcom, School marketing strategy, Content marketing, School marketing, Marketing automation

How to use video to improve your school marketing

Posted by Gilbert Siahaan on Thu, Nov 22, 2018

Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they are easier to digest than long pieces of text; and they are personable, helping you to build a stronger trust between your school and your audience.

Here are ways how to use video to improve your school marketing.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, School culture, Visual identity, School website, School marketing strategy, Digital communication trends, School marketing, video

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 14, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg on Tue, Nov 13, 2018

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: Education, Inbound marketing, Website, imageseven, SEO, Communication, School website, School marketing strategy, School marketing

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb on Thu, Nov 08, 2018

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Analytics

10 useful tips for your school social media

Posted by Bart Caylor on Mon, Nov 05, 2018

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 31, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

Listen to the podcast

Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

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