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school marketing news

How to use technology to improve prospective parent and student experiences

Posted by Clare Ravasini

How to use technology to improve prospective parent and student experiencesIt’s increasingly apparent that technology is taking over our lives as we know them. If you’re not tech savvy you risk being left behind in a cloud of virtual dust as the ever knowledgeable iGeneration storms ahead. This is particularly true for the youth of today and it’s more important than ever to ensure that we are teaching students about developments in technology and how to utilise the latest gadgets.

One such technology which has made its way into the education market is iBeacons. iBeacons are small low energy transmitters that use Bluetooth wireless technology to send signals to iPhones, iPads and some Android devices, triggering certain applications to open when a student becomes close enough to the iBeacon.

This new technology can be used in a range of ways, only really limited by someone’s imagination. The most obvious application would be in a classroom setting, whereby learning materials open as students near the iBeacon. It can also be used to boost your marketing efforts and we’ve provided some clever ways to apply this technology below:

Enhance campus visits
Position iBeacons around your school at key locations and interact with them during a school tour, to demonstrate to prospective parents and students the kind of innovative technology available. Schools could even provide iPads to the prospective students and get them involved in the process. The sense of adventure will likely leave a lasting impression.

Make your alumni events memorable
Alumni events are a great opportunity to maintain and build a sense of community amongst former students. Alumni events may also be used as an avenue to raise funds for your school. By using iBeacons you can make the event more interesting and hopefully more profitable for your development efforts.

Make donors feel special
Donors need to be thanked and nurtured in an effort to hopefully cultivate them to continue their financial support. A great way to do this is to make them feel special.  At a fundraising event, for example, show them the difference their contribution has made by using current student testimonials as to how technology has benefited them, or feature alumni sharing how it helped them.

In the classroom setting, interactive whiteboards have become common place. These electronic touchscreens provide teachers with more creative ways of presenting materials and learning resources and students enjoy the creativeness of using them. Schools could consider using this technology in a presentation to prospective parents or simply allow them to see the interactive whiteboards in action in the classroom during a campus tour. It’s just another great way to showcase a school’s commitment to providing the latest technology to students. To see the CommBox Interactive Touchscreen in action, click here. These are widely used by The Scots College in Sydney.

A parent’s decision on where to enrol their child has always been largely an online decision, and today it’s more important than ever. To take advantage of opportunities in the world of technology, marketers need to reach parents in the right channels – and look beyond traditional enrolment periods – with a constant presence online.

A school’s website will be the first place that prospective parents visit when researching a school (as well as those of your competitors). If your website is a disappointment to parents (e.g. difficult to navigate or find relevant information) then this will have a huge impact on their decision to enrol their child. A poor website could even end a prospective parent’s buyer decision process. Get feedback from your current parents, do they find the website easy to use? Do you have a clear distinction between where your current and prospective parents go to access information about your school? Have you considered a microsite for prospective parents? Your school’s website is the hardest working marketing tool at your disposal.

To learn more about how to use technology to improve prospective parent and student experiences, contact us for a complimentary consultation. For more information about how to structure your school's website and the top website mistakes Australian schools are making, download our free ebook.

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This blog was written by Clare Ravasini

Clare joined imageseven in 2013. Since then, no two days have ever been the same and she has loved every minute. Clare considers herself an out-of-the box thinker, which serves her well in her work with a variety of clients. She’s got a spring in her step, always has a smile on her face and has a passion for all things creative. In her spare time, she enjoys the outdoors and loves living the country life with her horses.


Topics: Education, Inbound marketing, Website, Online marketing, Digital marketing, School website, School marketing strategy, School marketing, smc