<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

How to use storytelling to engage your school community

Posted by Laura Sheahan

How to use storytelling to engage your school communityMapping your prospective parent’s journey is all about understanding their needs and delivering the content they’re after to ensure their experience with your school is a positive one, establishing an assured relationship from the very beginning. 

Click here to learn more about delivering the right content at the right stage of the buyer's journey.

So what should you be doing differently? Simply tell the story of your school across a range of mediums to engage your school community. Why you ask? Stories have a profound effect on people, and if told well, prospective parents will live in the story your school tells, relate to it, listen to it, and even see themselves in it.

There are so many stories you can tell about your school; here are some examples:

  1. Tell the story of your Principal: The Principal of your school is very improtant to prospective and current parents. Tell their story, when they joined, how many years they have been Principal and their passion for the school.

  2. Tell stories about the school’s alumni: How the school impacted their lives and where they are today.

  3. Student stories: Your school could focus on four or five students who tell their stories across different areas of the website. One student could be a debater, another into sports, a prefect, and so on.

  4. Stories about your school’s offering: This is a great opportunity to highlight different courses or excursions offered at the school and how the students enjoy and benefit from them.

  5. Stories about your faculty: Have a section on your website dedicated to your teachers, introduce each of them and outline the impact they make in the classroom.

  6. Blogging: This is a great way to drive traffic to your website. Why not blog about a school trip or excursion that happen at the school? These stories could even be from a student perspective. Weekly blogs from the Principal or Headmaster on topics like leadership are also good to position him/her as a thought leader in their area.

  7. Social media: You never know who is looking at your school online. Many schools we work with are often astounded at the number of prospective parents who looked at the school’s Facebook page, liked what they saw and rang the school to take the tour, later enrolling their child at the school. This proves the influence of social media on a parent’s decision. Use social media to engage with your audience, share photos and tell the school’s story in different ways.

  8. Parent stories: Get your parent community involved in telling your school’s story. If there is a parent group event, highlight it on Facebook. Praise the hard work of all involved and encourage your followers to support them by clicking ’like’.

  9. Videos: Short, snappy videos can be used throughout your website from different people’s prospective. For example, what do current parents like about your school? Ask some of your parents why they selected your school for their child. How did your school prepare members of your alumni for University and life?

  10. Photographs: Sharing a photo of the day is always a nice way to communicate with your audience because a visual is quick and easy for your school community to relate to.

Learn more about the top website mistakes schools are making ...

Download your complimentary copy of the results

How does your website measure up?

  Free school enewsletter

This blog was written by Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

 

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, School marketing, School