It’s tough keeping up with all of the demands of school marketing. Content marketing has proven to be incredibly effective for schools but that doesn’t mean you need to spend hours every day writing and creating content.
It’s important that the quality of your content isn’t compromised due to the pressure you’re under. The best way to effectively utilise content marketing is to write high quality content that will interest and engage your readers and use this content across multiple platforms. Manage your demands by creating a content calendar schedule, or don’t be afraid to ask teachers, students or alumni to write content for you. After a period of time you will have a volume of content which can often be repurposed to save you time. We have put together a list of 7 tips below to find out how best to repurpose your blogs.
Here are our top 7 ways to repurpose blogs for your school:
1. Podcasts or audio blogs
Podcasting allows you to reach a new audience and can increase your school’s credibility. You are able to go deeper into the topic that you have discussed in the blog and provide new or additional information. Once you have finalised the podcast you can add it to Soundcloud, send it out as a bonus audio file to your subscribers and also use it as a downloadable bonus to grow your subscriber list.
Take the main points from your blog and transform them into slides for your webinar presentation. Include introduction and conclusion slides and you have yourself the foundation of your webinar!
Periscope and Facebook Live have provided great opportunities for people to tune in and hear what you have to say and ask questions for you to respond to live. If you prefer to pre-record your content, YouTube and Vimeo are popular platforms that could get your content in front of a new audience. You could present it yourself, interview experts on the topic or explain your content in a step-by-step way.
Some of your audience might prefer to view the main points of your content in a visual way. Create a summary of your content in a visual outline and map out what you feel would be a suitable infographic. Ensure that this is designed within the boundaries of your style guide and include your brand on the infographic.
If you have a collection of blogs that include similar content and topics, combine them into an Ebook. Ebooks are a fantastic way to collect email addresses from potential subscribers as they are often willing to provide their email address for the reward of downloading an Ebook to get the answers they seek.
6. Email newsletters
Most people won't have the opportunity or time to visit your blog each time you post new content, however there is a chance that they will click on your e-newsletter that lands in their email inbox. Include an extract of the repurposed blog in your e-newsletter nad link it to the original blog – this will create more traffic for the original blog post.
7. Templates and checklists
Some blog posts can include information that would be great foundations for a template or checklist. It is important to make sure that the checklists or templates can be downloaded and printed easily and add a particular design to the template or checklist (try to incorporate your branding) so that people are more likely to use it in the future.
Certain blog posts will obviously be more popular than others and it certainly won’t be relevant or appropriate to repurpose every blog that you have written. Take a look at your blog views and results and determine what blogs have been the most popular for your school. Ask yourself why they have performed so well and if there is anything in the content that will need to be updated to make it current and relevant … then get repurposing!
This blog was written by Caitlin Quartermaine
Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.