<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

How to really engage with parents

Posted by Brad Entwistle

How to really engage with parentsIn a recent podcast, Andrew and I discussed a recent imageseven blog entitled How to effectively communicate with parents where we outline the need for schools to plan their communications. The issue came to our attention again when a school sent a family 72 communications in one week.

So today we ask, how do we, as a school, really engage with parents without bombarding them?

Here's the problem, as soon as we talk communication everyone thinks we're going to talk about the words, pictures or channels used. However, before we even get to that, the question should be, do we need to communicate at all?

In today's environment there is so much communication, but even at half the volume, which is common, we're still receiving 30 or 35 communications per week.

By bombarding parents with emails, you will teach them not to pay attention. They simply won't read them and will expect to hear about important information via a different channel. 

That is the biggest problem that we've got with communication in schools. You do not have the right to send an email at the drop of a hat, abusing parent inboxes.

So, sit down and decide what is going out to parents and when. If something isn't important then perhaps it can wait, or go in the school enewsletter. Not everything needs to go right now.

Before you send your next email to parents, put yourself in their shoes and ask yourself, is this actually really important? What is the main objective? 

Your primary goal is to own enough parent attention so when you need to speak, you've got the right. You still own that piece of your parents' minds that when you communicate parents will listen.

Find out more about how to communicate with your parents via email, download our free ebook:

School email campaign checklist

  Free school enewsletter

This blog was written by Brad Entwistle

Brad Entwistle is founder and Managing Director of imageseven. For more than 25 years he has led the imageseven team on a crusade to lift schools’ brands and reveal the true value they deliver to students and their families. When he is not working with schools on their marketing strategy, Brad sits on the boards of two national not-for-profits and enjoys looking at antique maps.


Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School