<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

How to measure your return on content investment

Posted by Andrew Sculthorpe

Content marketingIn the words of Robert Rose, one brick in a pile is just a brick, but one brick in the wall of a house is a key piece of valuable building.

What he means is, it's a longterm process. The mindset of building a wall, a home. Every little piece of content is just as important as the next, one is not more important than the other.

Thinking about the experience your parents will get from your school's content marketing efforts is the only way it will generate a return on investment for you, using each member of your team to develop quality content to build the wall together. 

Bearing that in mind and courtesy of Contently, here are five ways to measure your content marketing return on investment (ROI):

  1. Direct enrolments from inbound leads, which are the easiest to measure.

  2. Influencing people who are seriously interested, prospective parents.

  3. Subscribers to enewsletters, regular visitors to your website or followers on social media, all of whom have true value to the organisation but are obviously harder to measure. 

  4. The halo effect created by content. This is where the lions share of content value really lies, which is even true of imageseven's experience.

    In fact, loyal readers are 23 times more likely to trust you than your competitors, a serious advantage, and they are also five times more likely to recommend you to a friend.

  5. Culture, training and recruitment. The content you create can be used by your enrolments team, to train or onboard staff, and is often valuable to new recruits who wish to find out more about your school before applying for a position.

To find out more about content marketing, here are some resources you may find useful

Blog posts:

Listen to our podcasts:

Free ebook:

inbound marketing

Speak to an expert:

Free consultation 

  Free school enewsletter

This blog was written by Andrew Sculthorpe

As Business Director, Andrew ensures that imageseven’s clients receive the strategic and practical direction they need working closely with all members of the team. On top of that, his family and his unhealthy addiction to sport keep him on his toes.


Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School