If your Facebook or Instagram page is looking tired and predictable, it’s time to change it up.
Here we give you the best quick tips to ensure you’re making the most of your social media accounts:
- Keep your content relevant
More than ever before it’s about offering your audience a better experience and giving them a reason to spend their valuable time with your brand, especially as there’s many others vying for their undivided attention. What can you say to your audience that they didn’t know already? How can you spark their interest today?
- Be original
Use interesting and different content. Mix it up with pictures (including a single powerful image, gallery or slideshow), videos or gifs. Research in 2016 has shown that social media posts with an engaging image will increase an audience’s willingness to click by 80 percent and share by 40 percent.
- Quality is important
People will notice if you use low quality imagery or video and it’s only going to damage your brand. Be sure to also use a similar design style to all of your content so that the visual style is consistent and reinforces your brand’s key messages. It’s also important to properly re-size your media for different platforms (e.g. Twitter).
- Less is more
Keep it short and sweet and get to the point. Long social posts will be scrolled past. If you can’t keep the copy to a minimum, maybe your story can be better told through video? Or provide a ‘hook’ to lead them to your site where the essential information is housed.
- Start a conversation
Engage with your audience and ask questions. Your audience will feel valued if you are seeking their opinion or are interested in what they have to say. Their feedback will provide insights into your school and help to inform your marketing efforts.
Find out what’s working and what’s underperforming with your social media. Do you know why some posts are receiving less action? Or what is making others more successful. Is it more effective to post a few times per week or every day? Stick with what works based on the analytics to strengthen your school's social media presence.
- Choose the best social media platform
What is your purpose for utilising social media? Do you use it to drive enrolments, building a relationship with existing parents, or both? There are many platforms to choose from, and all are useful in their own unique way.
- Take advantage of user-generated content
User-generated content (UGC) is any sort of content — such as blog posts, images and tweets — that your social media users have posted on their social sites. Great news: Your school can find ways to re-post this UGC, which makes your audience feel like they’re part of your brand’s story.
- The power of social media influencers
Using an influencer to endorse your school or an aspect of your school, such as a unique program offered, is just as effective at driving enrolments as word-of-mouth recommendations from an existing parent. Find an influencer that reflects your brand’s ideals. Influencers usually have a massive following and are becoming the next thought-leaders of this generation. This social media marketing effort is targetable, trackable and improves SEO.
- Paid advertising
Using paid advertising is the easiest and most efficient way of reaching your target audience, because you are able to set the parameters of the audience demographic you’d like to target with each individual ad. However, it must be a consistent effort and is most beneficial for those with a proper SEO strategy.
This blog was written by Clare Ravasini
Clare joined imageseven in 2013. Since then, no two days have ever been the same and she has loved every minute. Clare considers herself an out-of-the box thinker, which serves her well in her work with a variety of clients. She’s got a spring in her step, always has a smile on her face and has a passion for all things creative. In her spare time, she enjoys the outdoors and loves living the country life with her horses.