Your school’s marketing can often fall to the wayside when projects and activities are buzzing and end of term approaches. During busy periods, a considered plan rather than working extra time will provide solutions to your marketing woes. Spending the initial time to create a content calendar means the framework is in place for you to jump in and spend less time trying to manage your content marketing.
Here are our recommendations on how to easily manage your school's content marketing:
Create a content calendar
There’s nothing like a good plan to get you results. Spending the time to create a content calendar helps you avoid the daily guesswork as you already have your topic as a guide. An effective content calendar should include the following:
- The number and frequency of blog posts and social media posts you intend to publish.
- Topics for your blogs that are relevant to your school and the education sector.
- Potential topics that are time-specific to calendar dates and events, e.g. Anzac Day, Easter, Swimming Carnival.
- The medium of communication: blog post or social media content.
Once you have invested the time creating your content calendar, there’s a simple formula to devote your daily portion of time to marketing. As little as 30 minutes a day can be more effective than you think. Consider the following breakdown:
Daily marketing schedule
- 10 minutes responding to social media comments/engagement
- 10 minutes on research
- 10 minutes writing a blog
Let’s explore further …
Social media and parent engagement
How is your content performing and how can you increase your reach? Monitoring your social media accounts is critical to analyse how well parents and your school community are responding to your content. Are parents commenting on your posts? If so, it’s important to respond to encourage and promote further engagement. Is your content attracting the right audience? This is also the time to review which posts are performing better and why. Employing an analytics tool is key here.
You need to stay informed and up-to-date with education news. What components of the education sector are advancing? What are other schools in the area doing and how does your school compare? This is also the time to research data, trends and images to provide informed content for your blog.
You’re not going to write a share-worthy blog in ten minutes, but depending on the frequency you will be publishing your blogs, ten minutes a day can go a long way to keeping you on track. For example, if you are aiming to publish one blog a week, your ten minute writing block should result in a completed, proofed blog by the end of the week.
Committing to your daily ‘marketing appointment’ is an effective way to maximise the best use of your time and fulfil your school’s marketing needs to ensure you are communicating the value you have to offer.
For more information on blogging essentials for your school, download your copy of our complimentary ebook.
This blog was written by Melinda Webster
As Account Manager at imageseven, Melinda is committed to the unique journey of every client to bring their ideas, hopes and value to fruition. Originally from Sydney, her newest passion is exploring the beauty of the West Coast.