<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

How to create an inbound marketing strategy for VR

Posted by Melinda Webster

How to create an inbound marketing strategy for VRVirtual Reality, known as VR, is making a big splash in the world of marketing. It provides a platform to show your audience the very best of what you can offer – a big step up from merely being able to tell them about it. VR presents an opportunity to take your audience on a journey, allowing them to experience your school firsthand, from the comfort of their home. This is an incredibly valuable tool to reach parents, make a positive impression and urge them to make contact. The following four steps will get you on the right track to creating a successful inbound marketing strategy for VR within your school:

  1. Pinpoint your audience and what they want
    The majority of enquiries at your school come from prospective parents. Some may have done some research or heard snippets via word of mouth, while some may have no knowledge of your school at all. A virtual reality tour of your school can be a highly successful and easily accessible way to convey your school’s strengths and spirit. This is a key tool to appeal to time-poor parents and international families in particular. Many parents may feel overwhelmed when searching for a school for their child, and often work schedules do not allow time to book tours at multiple schools during business hours. Similarly, international and rural families would rarely have the option to physically attend school tours in the early stages of their school search.

  2. Create an experience – take your viewer on a journey
    You can begin by pinpointing exactly what most prospective parents want to know when considering a school for their child. What are the most common questions asked and what do visitors find most impressive on your current school tours? Ultimately, they want to know what goes on inside your school gates, and with VR, you can show them. Physically, parents can experience your school’s facilities through a virtual tour of your grounds and classrooms. From here, they can witness snapshots of classroom life, sporting games, performing arts events and other co-curricular activities you offer. Your goal should be to draw your viewer into your school, sparking their interest enough for them to make further contact. VR is about creating an experience and giving your viewer an inside look at life within your school.

  3. Tell a story
    Creating an experience should appeal to your viewer’s emotions. Your VR tour can provide a chance to tell a story and really convey your school’s mission, vision and values. Showcasing your school’s strengths through a day in the life of a student for example, is an effective way to draw your viewer in. The goal is to allow them to experience life within your school gates, so that they may picture their own child doing so. Establish what sets your school apart, get creative with presentation and invest in the right tools and people to create a VR tour video that matches your vision.

  4. Optimise across all channels
    Once you’ve created your video, it’s time to make sure it gains reach. Ensure it’s highly visible and easily accessible on your website’s homepage with an appropriate CTA at the end of video. Position it on the page clearly, there’s no point hiding it on a landing page, this is your chance to take prospective parents inside your school gates – so make the most of it. You can then optimise your VR tool by sharing it across all social media channels and email marketing campaigns to increase your reach.

Ultimately, Virtual Reality should feature prominently within your school’s overall marketing strategy and is worth investing in to allow parents an immersive experience of your school.

If you are interested in learning how to convert prospective parents into customers through a consistent brand image, download our inbound marketing toolkit.

Inbound marketing toolkit

  Free school enewsletter

This blog was written by Melinda Webster

As Account Manager at imageseven, Melinda is committed to the unique journey of every client to bring their ideas, hopes and value to fruition. Originally from Sydney, her newest passion is exploring the beauty of the West Coast.

 

Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School Marketing Institute