<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

How to convert website visitors to followers

Posted by Caitlin Quartermaine

How to convert website visitors into followersVisitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via Google or by directly entering your website URL. To turn these visitors into followers of your school, it’s important that you engage with them and collect information required to nurture your relationship going forward.

Here are our top three ways to convert website visitors to followers at your school:

  1. Blogs and newsletters
    If your school has regular articles or news updates relevant to an external audience, create a form on your blog/news page where people can enter their email address and subscribe to a blog or newsletter. Once a fortnight or month, you can send them your top stories from the past few weeks. These newsletters will also provide a platform for you to promote upcoming events or enrolment opportunities. It is important that the blogs or stories are relevant and interesting to an external audience, if the news is too ‘everyday’ then you run the risk of them clicking ‘unsubscribe’.

  2. Social media
    Ensure that social media icons are easy to find on your website. This makes it easy for prospective parents to click through and view your Facebook, Twitter, Instagram and/or LinkedIn pages. Many parents have accounts on these platforms and might prefer to follow your school via social media channels to hear about news and events.

  3. Forms and offers
    Using forms to capture details where appropriate on your website will help you gather contacts and begin nurturing leads. For example, if your Prospectus is available on your website, create a form for people to complete before they can download the Prospectus. This form can include details such as first name, last name, email address and phone number. It is important to match the information you are requesting to the level of the offer. For example, a parent will be willing to give more information if they wish to download an application form for enrolment at your school than they would to sign up for an enewsletter. You can use these contacts to follow up or to send more information regarding upcoming events or opportunities.

Remember that not all visitors to your website will be ready to commit to enrolling at your school. Focus on building a relationship with them and provide the information they need. That way, when they are ready to take the next step your school will be top of mind.

For most schools, a website is integral to its marketing communications efforts. 96 percent of purchasing decisions begin online. Discover how to turn your school's existing website into a valuable tool that converts visitors into leads and ultimately confirmed enrolments by downloading your complimentary copy of our ebook:

website design

  Free school enewsletter

This blog was written by Caitlin Quartermaine

Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.


Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design