<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

school marketing news

Does your school competitor analysis include these 4 things?

Posted by Delora Chi

Consider these 4 things in your school competitor analysisIn an environment where children are taught to focus on doing their best, isn’t it adverse for the Marketing Coordinator to complete a school competitor analysis? Yet in doing so, you seek to improve your own services and enhance the communication experience for prospective parents. You want to ensure that your audience receives the right information, when they want it.

Does your school competitor analysis include these 4 things? 

  1. First impressions count
    The school’s website is typically the first port of call for parents interested in finding out more about an educational institute. Step into their shoes and navigate the website. How easy is it to find information? Does it include the right balance of information? How is this information presented? Does the website provide opportunity for parents to contact staff for further details? Go through our website content checklist for schools and see how your competitors measure up to you.

  2. How social are they?
    These days it’s a given that all schools have some sort of presence on social media, but the implemented strategies can vary immensely from school to school. Which social media platforms can your competitors be found on? How active are they? How do they respond to posts, reviews, tweets, or comments? Analysing your competitors’ overall social media strategy (if any) can be a source of great insight and help you grow your own social media presence. Note – just because another school is on every single possible platform, doesn’t mean you should be. You need to find out the right platform to suit your school’s marketing needs.

  3. Further down the track (or buyer’s journey)
    After conducting preliminary investigations, prospective parents will handpick schools that present as viable solutions, and then delve further. They will obtain the prospectuses of these schools and make a direct comparison – so you need to as well. Consider the content, alignment with other school communications, imagery and ease of access. At this crucial stage, you need to ensure your school stands out from the crowd.

  4. The other end of the spectrum
    How visible are your competitors? Can they be found before prospective parents even begin exploring school choices? In other words, do they have a school inbound marketing strategy that involves regular blog posts? Whilst many schools do regularly post updates to their website, this predominantly involves internal school news. Content marketing is still a relatively new area. Filling in this gap where your competitors are absent will put you at the forefront of parents’ minds.

So how does your marketing strategy compare to that of other schools? In performing a school competitor analysis, you can better understand your own strengths and weaknesses, and identify opportunities for the future.

Sign up for our SMC newsletter to find out more ways to elevate your school marketing strategy, You can also download our school marketing health check ebook to discover which aspect of your strategy can be improved:

School marketing health check

  Free school enewsletter

This blog was written by Delora Chi

As a Marcom Support Specialist at imageseven, Delora works closely with clients to action the marketing and communication strategies required to see their vision come to life. In her free time, Delora spends her time discovering new dessert places to indulge her sweet tooth.


Topics: Enewsletter, Education, Social media, imageseven, Positioning, Digital marketing, Social media marketing, School marketing strategy, School marketing, School