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school marketing news

Vanessa Reside

Recent Posts

4 benefits of using a persona for marketing your school

Posted by Vanessa Reside

The most important thing to remember when marketing a school is that you are talking to people about a very emotional and important aspect of their lives – their child’s education.

It is about creating relationships, sharing the exceptional stories of your students, staff and school, and encouraging your prospective parents to take the next step in finding out how their son or daughter will benefit from joining your community.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

How to improve your school's brand recall through images

Posted by Vanessa Reside

In the fast paced and highly visual world we live, recognisable, trustworthy and meaningful visuals have a huge impact on your school’s brand.

People don’t always have time to stop and read about your school, they want to know who you are at first glance. They snack on your stories and information, wanting instant knowledge of your message.

Research indicates that people recall 80 percent of what they see and hear, compared to just 20 percent of what they read and hear. It has also been noted that articles containing relevant images have 94 percent more total views than articles without images.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

Managing a crisis at your school

Posted by Vanessa Reside

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, imageseven, Communication, Strategy, Crisis management, Management, Marcom, Relationship marketing, Public relations, Customer service, Leadership, School marketing strategy, Messaging, School marketing

6 ways to avoid turning your school blog into a personal soapbox

Posted by Vanessa Reside

Have you ever used the phrase, ‘Get off your soapbox?’

People can be very ‘loud’ when they start talking or blogging about topics of interest. When this happens, it is human nature to ‘switch off,’ click or walk away.

With this is mind, we give you 6 simple ways to avoid turning your school blog into a personal soapbox.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

Effective ways to engage your staff as brand influencers

Posted by Vanessa Reside

Within a school context, brand influencers are the teachers and parents who advocate for you. They promote your expertise and provide trusted information about your school. They influence people’s thoughts and feelings, therefore acting as your school’s brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

Read More

Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

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