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school marketing news

Vanessa Klomp

Vanessa has in-depth knowledge of the education industry having worked in high school, home-schooling, international language and post-graduate fields of education, making her a natural fit to undertake the marketing communications of a number of imageseven’s education, not-for-profit and professional services clients. Vanessa enjoys travelling, running, sharing time with friends and family, and simply being outdoors.

Recent Posts

Learn how to nurture prospective parents

Posted by Vanessa Klomp

Earlier this year I bought a new car. I don’t know about you, but I don’t like to be pushed too quickly into buying something, particularly a ‘bigger’ item, like a car.

So when I read that an estimated 50 percent of leads who are qualified to buy are not ready to purchase, it immediately resonated with me (Gleanster Research). If you phone these leads and push them into making a decision straightaway, you’ll most probably lose them.

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Topics: Lead generation, Education, Inbound marketing, Communication, Marcom, Relationship marketing, School marketing strategy, Content marketing, School marketing

Discover how to motivate parents to take action

Posted by Vanessa Klomp

With the amount of emails received daily by current and prospective parents, it is vital that school marketers cut through the clutter. A powerful call to action (CTA) is essential for online marketing.

Making it clear what you would like a parent to do next can make or break your communication with them.

Here are 10 simple tips to ensure your calls to action motivate parents to take action:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing

How to convince your principal to take social media seriously

Posted by Vanessa Klomp

We are well and truly in the midst of the social media age – there is no way to escape it!

But, why do some principals and heads still not see the value of investing marketing resources into social media? How do you convince them it is worthwhile and will produce results?

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Topics: Education, Social media, imageseven, Communication, Social media management, Social media marketing, School marketing strategy, School marketing

How to produce better marketing results using colour

Posted by Vanessa Klomp

I love colour.

Certain colours can make me feel happier while others can make me feel a little bit more serious. When I feel a little ‘down’ I prefer to wear something brighter.

How does colour effect you?

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Marcom, Visual identity, School marketing strategy, Content marketing, School marketing

How to create quality online content for your school

Posted by Vanessa Klomp

At imageseven we often talk about the importance of regularly publishing content online as part of an inbound marketing strategy to help your school get found by prospective parents.

As a big fan of checklists, here are my top 12 tips to create quality online content that is optimised to get found online (via Search Engine Optimisation or SEO) and converts visitors to leads.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School

8 tips on how to speak your Principal’s language

Posted by Vanessa Klomp

It’s a well-known fact that men and women communicate differently, which can be frustrating for both genders and sometimes leads to relationship problems. A similar issue can arise with school marketers and their non-marketing colleagues. In a school setting communication issues can result in reduced enrolments and, ultimately, the budget not being met. For any principal, the school budget is a major focus when managing a school as they have the whole school picture in mind.

School marketers, this is why it is important to ‘speak your principal’s language’.

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Topics: Education, imageseven, Communication, Marcom, School vision, School marketing strategy, School marketing, School

How to think strategically to reduce time pressure

Posted by Vanessa Klomp

Who doesn’t want more time in their day? Particularly at work, when you have a long ‘to do’ list and numerous priorities with competing deadlines.

It is at times like these that we can easily persuade ourselves that a strategic marketing plan is not a good use of our time. But, this is when we need it most!

As school marketers, we fundamentally know this and realise its importance for successful marketing, but do others in your school realise its value?

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Topics: Education, imageseven, Communication, Strategy, Marcom, School marketing strategy, School marketing, School

8 items to consider when evaluating your school’s marketing activities

Posted by Vanessa Klomp

It is very easy to get lost in the day-to-day marketing activities without noticing that different aspects of your strategy do not align with your brand. It is this kind of administrative challenge that prevents schools from being relevant in the market place.

You need a consistent brand voice and clarity across all mediums you use. It is vital because your brand voice is the most influential way to set you apart from others.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing

What you can do to be a thought leader

Posted by Vanessa Klomp

You may think that being a thought leader is well out of your reach. Wrong! Anyone can take the simple steps to become a thought leader. You only need to invest some time, it doesn’t just happen overnight.

“So, what are some ways I can become a thought leader?” I expect you will ask. Well, here are some thoughts on being a thought leader (pardon the pun!).

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Topics: Education, imageseven, Communication, Positioning, Marcom, Leadership, School marketing strategy, School marketing, School

Why your landing page headlines need to be effective

Posted by Vanessa Klomp

We’ve all heard that if you want your blogs, emails or copy to be read you need to have a powerful headline that makes the reader take the next step. That is, read the content. The same rule applies to your website landing pages. So, how do you create a truly effective website landing page?

Read More

Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

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