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school marketing news

Vanessa Klomp

Vanessa has in-depth knowledge of the education industry having worked in high school, home-schooling, international language and post-graduate fields of education, making her a natural fit to undertake the marketing communications of a number of imageseven’s education, not-for-profit and professional services clients. Vanessa enjoys travelling, running, sharing time with friends and family, and simply being outdoors.

Recent Posts

Refreshing your website? 5 things you need to prioritise

Posted by Vanessa Klomp

Spring has sprung! I love a good spring clean. It can be incredibly satisfying when everything has been decluttered and easy to access.

A spring clean doesn’t need to be limited to your home. The concept can also be applied to your school’s website. Just as a spring clean at home makes everything easier to find and more pleasant to be in, the same can be said for refreshing your website. When is the last time you did an audit and spring clean of your website’s content? Like at home, it can be very helpful to do this on a regular basis.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

How to create a more convincing call-to-action

Posted by Vanessa Klomp

Words are powerful.

Do your call-to-actions have power? Are they producing the results you want?

Whatever content you produce, a newsletter, brochure, invitation or blog, the result you want to achieve is the same: to motivate the reader to take action whether it is to request more information about your school, register for an open day or subscribe to your school’s newsletter. This is why it is essential to have a solid, persuasive call-to-action (CTA).

As much as you might like to, you can’t physically make a person press ‘click’ in response to your CTA. So, what is the best way to motivate them to take the next step?

Here are five essential items to consider:

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Topics: Education, Inbound marketing, Website, imageseven, Communication, School marketing strategy, Content marketing, School marketing, Blogging

7 blogging mistakes you need to avoid

Posted by Vanessa Klomp

In life there is a wrong way for everything.

But it’s how you respond and recover when you’ve done the wrong thing that counts. We can all learn and improve from our mistakes and it’s no different with blogging.

So, if you’re enthusiastic and new to blogging, or if you have been blogging for some time, here are 7 classic blogging mistakes to avoid and some tips for a better alternative.

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Topics: Education, imageseven, Communication, Marcom, Digital marketing, School marketing strategy, School marketing, Blogging

5 reasons why you need a mix of media in your school marketing

Posted by Vanessa Klomp

The question is often asked “What is the best media for my marketing campaign: traditional (TV, radio, print, direct mail), digital or both?”

If you think back to the days when there was only advertising (if you weren’t around back then – imagine), marketers have been aware that using only one medium is not as effective as producing a marketing campaign across several channels.

Combining different types of media is more important than ever because our audience connect with more types of media than they have ever done in the past.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, Marketing and communications audit, School marketing, School

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Parents expect a school to provide accurate, even superior, material simply because it is an educational institution. They might think, “If they can’t get their marketing material right, how can I trust them with educating my child?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

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Topics: Education, imageseven, Communication, Yearbooks, Copywriting, Marcom, School marketing strategy, School marketing, School

How to use market research for critical school marketing decisions

Posted by Vanessa Klomp

How do you make a major decision? For me, and most likely the majority of us, I find out the details and facts and then evaluate the pros and cons. I arrive at a decision based on what I discover.

In a similar way to making personal decisions, market research provides a process and basis to make critical marketing decisions. This is particularly important in this digital age where the marketing landscape is constantly changing. Market research is essential to your school and the long-term success of its brand.

Here's how to use market research for critical school marketing decisions:

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Topics: Education, imageseven, Communication, Marcom, Leadership, School marketing strategy, School marketing, School

How to use the right tone of voice in marketing to make your school 'sing'

Posted by Vanessa Klomp

Every singer has their own unique tone when they sing, but it might not necessarily be music to the listener’s ears. It’s only when the person singing knows their audience and performs with them specifically in mind that they hit the right note and it resonates, leaving a lasting impression.

Like singers, schools need to know how to use the right tone of voice in marketing to their audience – parents – to leave a good impression. This is where the right tone of voice for your school’s brand comes into play.

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Topics: Education, Inbound marketing, imageseven, Branding, Communication, Online marketing, Positioning, Marcom, Content marketing, Messaging, School marketing

Make your school stand out from the ever-increasing digital crowd

Posted by Vanessa Klomp

It’s a fact: we live in a digital age. Everyone is promoting their business or themselves online. We are saturated with endless digital communication. The competition to attract attention is fierce and it will only become more challenging. So, the question is often asked: how do you make your school stand out from the ever-increasing digital crowd?

Here are a few tips to help you:
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Topics: Education, imageseven, Branding, Communication, Podcast, Marcom, School marketing strategy, School marketing, School

How to create an effective blog niche

Posted by Vanessa Klomp

Why should you be concerned about the niche for your blog?

Quite simply, problems can arise if the niche you’ve settled on is too narrow. If your niche is too narrow you will restrict the size of your audience. This generally means there much less people who are interested in the blog subject when compared to other subjects.

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Topics: Education, Inbound marketing, imageseven, Communication, Online marketing, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

11 effective ways to promote your school blog

Posted by Vanessa Klomp

If your school is investing time and energy into creating informative blog posts, you want to be sure you’re getting bang for your buck, so to speak. Once a blog has been written, make sure you get the most out of it by promoting, sharing and re-publishing it as extensively as possible. The more channels you use the more opportunities for your blog to be read and action taken.

Here’s 11 simple tips to promote your school blog:

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Topics: Education, imageseven, Communication, Online marketing, Marcom, School marketing strategy, Content marketing, School marketing, Blogging

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