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school marketing news

Tess Palmyre

Account manager Tess has 15 years’ experience working in schools and truly understands the challenges and needs of Australian schools. Her passion for education started during her time as a teacher in Independent, Christian and public schools across Perth and Melbourne. A ‘lifelong learner’ attitude saw Tess complete her postgraduate tertiary qualification in marketing.

Recent Posts

5 ways to find new ideas for your school blog

Posted by Tess Palmyre on Tue, Mar 27, 2018

“I have too many topics for my blog!”

Said no school marketer ever.

Managing a blog and consistently creating new content is difficult. Doing this as a school marketer is even harder. We know how busy schools can be, so it can feel like a luxury to block out time to write your next blog. But you can certainly make things easier for yourself by having a few tricks up your sleeve. The next time you have writer’s block, try one of these ideas to keep your pen moving across the page.

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Podcast, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

How to jumpstart your online marketing on a shoestring budget

Posted by Tess Palmyre on Tue, Oct 10, 2017

“What’s your marketing budget?”

If this question makes you laugh – or cry – hysterically, then you have come to the right place. Keep calm and carry on reading.

There are ways to jumpstart your online marketing on a shoestring budget.

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Topics: Education, Social media, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing

Essential social media guidelines for your school

Posted by Tess Palmyre on Tue, Aug 15, 2017

A few months ago, I wrote a blog on how to approach social media for your school — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your school.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

The ultimate social media cheat sheet for schools

Posted by Tess Palmyre on Tue, Jun 20, 2017

Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scratching the surface but it will give you a good grounding so you feel confident to face the book (ah thank you).

Here is a rundown of how to approach Facebook, Twitter and LinkedIn for your school’s marketing. Read on for the ultimate social media cheat sheet for schools.

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

Learn to boost your school’s reputation through testimonials

Posted by Tess Palmyre on Thu, May 04, 2017

What could be better than glowing appraisals of your school from your parent community? Whatever your marketing budget, word-of-mouth is still king when it comes to the best and most effective form of advertising. Parent testimonials can help to establish credibility and boost your school’s reputation. But knowing how to do testimonials well is something else.

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

How to improve your school marketing with parent feedback

Posted by Tess Palmyre on Sat, Apr 01, 2017

The fastest way to lose a prospective parent is to treat them badly. In fact, over 70 percent of customers say they leave a company because of how they were treated. So it’s safe to say that using feedback to improve customer experience is important. But do you know how to get the most mileage out of the gold nuggets gained from customer feedback?

Here are some practical tips on how to improve your school marketing with parent feedback.

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Topics: Education, imageseven, Communication, Marcom, Relationship marketing, Customer service, School marketing strategy, School marketing, smc

Learn to stay relevant to your school's audience

Posted by Tess Palmyre on Thu, Mar 02, 2017

We get so caught up in promoting our schools that it’s easy to forget about the parents we need to connect with.

‘Megaphone’ style advertising may have worked in Mad Men days, but the world has moved on. In short, long-term success hangs on how long you stay relevant to your school's audience. Here are six things to do to keep you on track.

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Topics: Education, imageseven, Branding, Communication, Relationship marketing, Customer service, School marketing, School, smc

School reputation and high morale: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your school’s reputation is directly linked to staff morale. We place so much importance on schools’ outside reputations, but what about their internal culture?

Imagine your school as a theatre production. There is a front-of-house component; in other words, what the community and parents see. Then there’s the backstage crew, namely teachers and behind-the-scenes staff. Now they’re just as important (if not more so) and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible staff happy (high morale) is crucial to a successful production (school reputation).

Analogies aside, here are six reasons why high staff morale is absolutely vital to your school’s reputation and overall success.

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Topics: Education, imageseven, Branding, Management, Relationship marketing, Culture, Customer service, Leadership, School marketing, School

5 ways that charity events can boost your school’s profile

Posted by Tess Palmyre on Mon, Jan 02, 2017

Charity events are a great way to boost your school’s profile in the community. Unfortunately, when you’re immersed in the everyday activities of running a school, being charitable can often be the last thing on your mind. However, research strongly suggests that corporate giving positively impacts stakeholder engagement, supporting the long-term growth of your school.

Here are five ways that charity events can build your school’s community presence:

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, School marketing

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