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school marketing news

Suzanne Willcock

Suzanne Willcock is a Senior Account Manager for imageseven. She is a professional services and education marketing specialist who happens to love copywriting and blogging. She is also particularly fond of interior design magazines and home renovation shows.

Recent Posts

How a school website captured a community

Posted by Suzanne Willcock

Christ Church Grammar School had a well-regarded website that was regularly updated and in excellent content. It had a loyal following of parents who were familiar with the site’s functionality and highly dependent on it. And yet, for Christ Church Grammar School there were still some fundamental problems with its website.

Here's how a school website captured a community ...

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Online marketing, Marcom, School website, School marketing strategy, School marketing, School

How to use inbound marketing to reach your niche

Posted by Suzanne Willcock

Parents today have too many choices, too little time and if you’re not talking to them about something remarkable, they will resort to their default position – to ignore you. Seth Godin, marketer and author, has long criticised the failure of traditional advertising and marketing, which disrupts consumers, and has explained why niche marketing is the way of the future. Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School

Are you communicating your School's value effectively?

Posted by Suzanne Willcock

Trinity Grammar School Sydney, Head Master Milton Cujes was reasonably comfortable with his school’s marketing activity. Enrolment numbers were sound and there was great commitment on the part of the marketing team and enrolment department, but he felt an external perspective would bring fresh eyes and external objectivity.

After attending a conference presentation by imageseven and being impressed with its genuine understanding of independent schooling, Trinity Grammar School engaged us to conduct a Marketing and Communications Audit Program.

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Topics: Education, Branding, Communication, Positioning, Marcom

How do you boost your productivity at work? (part 2)

Posted by Suzanne Willcock

I don’t know anyone who would knock back some precious extra hours in their work day. Back in July I challenged you to focus on accomplishments and banish the phrase, “That’s the way we’ve always done it,” and embrace some of the online resources designed to improve productivity and efficiency. Click here to read the blog. Here in part 2 we’ve road tested some more ‘cool tools’ all designed to help you get more productive at work.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

7 ways to legally grow your school’s email distribution list

Posted by Suzanne Willcock

Back in the old days buying a distribution list was pretty much the only option a school had if it needed to build a database of prospects quickly. Sometimes timeframes, campaigns and communication objectives meant that there really wasn’t any other option. But it was always fraught with problems … it was expensive, the list usually required some level of validation to ensure the data was current, bounce backs were huge, and the results rarely justified the expense. With the rise of email marketing, building an opt-in distribution list is easier than you think, inexpensive, legal and where school marketers should focus their energy. But first, a quick recap on why you should never ever buy a list …

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Topics: Enewsletter, Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

9 tips to avoiding a printing stuff-up

Posted by Suzanne Willcock

Stop the press! In days gone by this phrase signified the late discovery of something that needed to be changed prior to printing. And given that it literally meant stopping the printing press, the discovery was usually a significant error. In the digital age, while we have the opportunity to make changes to a printing job on the press, it usually incurs a financial cost and great stress for all parties involved. And you really don’t want to be that client who rings the printer saying, “Stop the press!”

If you are responsible for doing the final checks to your school’s yearbook, here are our 9 tips to avoiding a printing stuff-up.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

A new chapter for an independent public school

Posted by Suzanne Willcock

Established in 1996, Singleton Primary School is a regional coastal school, serving the southern metropolitan coastal communities of Madora Bay, Singleton, Golden Bay and semi rural Karnup in Western Australia. It is now an independent public school recognised for its commitment to equity and inclusivity. Singleton Primary School’s decision to move to independent public school status marked a new chapter in the School’s history.

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Topics: Education, imageseven, Branding, Communication, Marcom, Rebranding

School marketers: why you need to stop playing it safe!

Posted by Suzanne Willcock

The Australian newspaper recently published its annual Your School educational supplement which highlights the Australian schools that scored the highest results in the national numeracy and literacy tests (NAPLAN). The supplement is supported by editorial and a healthy dose of advertising. What struck me as I flipped through the pages of school ads was, to be brutally honest, very little. Sure, the production value of the ads was high, but of the 15 ads featured, 12 of them followed the same formula that went something like this …

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Advertising

Our 5 expert tips to proof your yearbook like a pro

Posted by Suzanne Willcock

School marketers, the big day has arrived! You’ve received a design proof of your school yearbook. Now comes the all-important job of proofing the document before sending it to print. Put simply, proofreading is a quality control exercise, but there’s so much more to it! So here is our guide to proofing like a pro, with 5 expert tips …

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

How to articulate your school’s point of difference

Posted by Suzanne Willcock

Established in 1913, Trinity Grammar School is an independent Anglican day and boarding school for boys (Preschool to Year 12) in Sydney’s inner west.

The need: Trinity Grammar School has been educating boys for a century but staff became somewhat tongue-tied when it came to articulating the School’s point of difference.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Marketing and communications audit

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