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Suzanne Willcock

Suzanne Willcock is a Senior Account Manager for imageseven. She is a professional services and education marketing specialist who happens to love copywriting and blogging. She is also particularly fond of interior design magazines and home renovation shows.

Recent Posts

The uncomfortable truth about networking and how to get better

Posted by Suzanne Willcock

Does the thought of attending and networking at a major education conference fill you with anxiety? It probably depends on whether you fall into the introvert or extrovert personality type, but the uncomfortable truth is that even the most seasoned conference attendee can find the process of putting yourself ‘out there’ … #awkward. In an era where it’s never been easier to engage with people and build professional networks, does face-to-face networking still matter? If we assume that it does, how do you avoid the small talk, make meaningful connections, achieve personal growth and extract return on investment?

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, Digital marketing, School website, School marketing strategy, School marketing, School

How to refresh and repurpose your school blog content

Posted by Suzanne Willcock

A recent client meeting with some school marketers reminded me just how much of a challenge it can be for schools to constantly keep coming up with fresh, new and engaging content for an entire school year. The thing is, parents (a key audience for school marketers) are a lot like buses, there will be a new group along any minute! Okay, maybe the analogy is a bit simplistic, but my point is that every year, there will be a new group of families entering your school for the first time, or transitioning between years or between the primary and secondary school. For the most part, the experience is likely to be new for these families. But guess what, their informational needs, questions, interests and concerns are likely to be the same. Just ask a Registrar! Creating new content is the cornerstone for content marketing success, but it doesn’t mean you need to start from the ground up each year.

Here we show you how to refresh and repurpose your school blog content:

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Podcast, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

10 steps to growing your school's Facebook audience

Posted by Suzanne Willcock

Historically, schools were slow to embrace social media as part of their overall communications mix. Whether your school is new to Facebook or you were an early adopter of the platform, here’s ten steps to growing your school's Facebook audience:


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Topics: Education, Social media, imageseven, Communication, Marcom, Social media marketing, School marketing strategy, School marketing

How to build a new school brand: a new era in education

Posted by Suzanne Willcock

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for confusion and misinformation within the existing school communities. Here’s how St Mary MacKillop College tackled the challenge on how to build a new school brand.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How your school staff can benefit from regular training

Posted by Suzanne Willcock

A reliable barometer for the health of an economy and business confidence is how much organisations are spending on training. When the economy slows, discretionary spending – such as staff training – is the first area to take a hit. According to Forbes, corporate training in the US is soaring. Research in 2014 showed that corporate training in the year previous grew by 15 percent, following two years of accelerated spending. Clearly, the benefits of regular training for an organisation are improved performance and profits, but what are the benefits of regular training for staff?

Money is rarely the main motivation for job satisfaction. In fact, a 2014 Fair Work Australia report revealed that employees were most satisfied when they had flexibility to balance work and non-work commitments, and the freedom to decide how to do their work. Likewise, regular training is a significant factor in staff satisfaction levels.

Here are four proven ways how your school staff can benefit from regular training:

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Topics: Education, imageseven, Communication, School culture, Marcom, School marketing strategy, School marketing, School

Is print surviving in a digital world, especially as a school marketing tool?

Posted by Suzanne Willcock

No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, Digital communication trends, School marketing, print marketing

How strategy is delivering a school's vision

Posted by Suzanne Willcock

How strategy is delivering a school’s vision

One of the biggest communication challenges that faces any school is how to communicate to prospective and existing parents the value of an education at your school. That challenge is intensified if your school is lacking profile and positioning within your community. Here’s how one school tackled the challenge head on, with a strategy to deliver its vision …

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Topics: Education, imageseven, Communication, Marcom, School vision, School marketing strategy, School marketing

A new era in education: how to build a new school brand

Posted by Suzanne Willcock

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for confusion and misinformation within the existing school communities. Here’s how St Mary MacKillop College tackled the challenge and built a new school brand in the process.

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Topics: Education, imageseven, Branding, Marcom, School marketing strategy, School marketing

Now for the truth about email marketing ...

Posted by Suzanne Willcock

Take a quick scan of your inbox and it probably won’t surprise you to learn that email marketing is the technology of choice for professional services firms today, according to research by Ascend 2.1 Why? Because it works!

The last 10 years has seen an explosion of marketing technology – once the domain of IT professionals – it has evolved into a suite of sophisticated tools now at the disposal of the school marketer. Campaign Monitor calls it the era of DIY marketing. So why has email marketing dominated for 10 years and how do you create an enewsletter for your school that will engage with readers?

First, some statistics to highlight why email marketing has dominated …

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing

How to develop your school's Facebook audience

Posted by Suzanne Willcock

Historically, schools were slow to embrace social media as part of their overall communications mix. Facebook now has around 15 million monthly users in Australia, so schools are seeing the value in using Facebook to create brand awareness and engagement with their audience.

Whether your school is new to Facebook or you were an early adopter of the platform, here’s a snapshot inspired by our friends at HubSpot on how to develop your school's Facebook audience:

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Topics: Education, Social media, imageseven, Communication, Marcom, Social media marketing, School marketing strategy, School marketing

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