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school marketing news

Sarah Millinson

Sarah is an Account Manager at imageseven and a Marketing Communications professional originally from the UK. When she isn’t writing blogs or providing marketing support to her clients you can find her baking, running, hanging out with friends or planning her next travelling adventure.

Recent Posts

How to extend your school’s blog reach

Posted by Sarah Millinson

So, you’ve planned your school’s content calendar, written some great copy and published your blog post. Now for the followers to, well … follow. No? Aren’t engaging with your audience as much as you had hoped? This is because your school community are bombarded with insightful blogs every day. Your school’s blog needs to be unique to stand out from the crowd.

Once you have informed, enlightened or amused your school community in your copy, follow these top tips to help extend your blog’s reach after you've hit publish;

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, School marketing, School, Blogging

How to craft a visual identity that supports your school brand

Posted by Sarah Millinson

You shouldn’t judge a book by its cover – but we often do. The way your brand looks, affects how your brand is perceived. If your brand’s visual identity doesn’t quite hit the mark, immediately you are under-selling your school’s offering on first impressions.

Your school’s visual identity needs to support your brand personality and let your school community know what you stand for. It sets a tone and echos your school’s values so it must be relevant, accurate and used consistently.

Here’s how to craft a visual identity that supports your school’s brand:

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Topics: Education, imageseven, Branding, Communication, Marcom, Visual identity, School marketing strategy, School marketing, School, design, brand perception

How to freshen up your school newsletter

Posted by Sarah Millinson

Is it time to give your school’s newsletter an injection of life? Take the opportunity to re-introduce your newsletter to your parent community, students or staff with a new look or fresh ideas to keep them engaged, updated and ensure you are representing your school in the best possible way.

Here's how to freshen up your school newsletter:

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Topics: imageseven, Communication, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing

Googled yourself? How to use brand insight to your school's advantage

Posted by Sarah Millinson

What results pop up when you type your school’s name into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your school? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Content marketing, School marketing, Google Analytics

How to keep your school blogs interesting and avoid waffle

Posted by Sarah Millinson

Every day you are bombarded with information, news, knowledge and advertising all competing for your attention – it’s hard to know what to filter out and what to take notice of. Now think about the parents at your school – they simply don’t have time to engage with everything. As a school marketer, it’s crucial to cut through the mass and deliver succinct, relevant and timely copy that is going to add value for your reader.

Here are 6 proven tips h ow to keep your school blogs interesting and avoid waffle:
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Topics: Education, imageseven, Communication, Copywriting, Marcom, School marketing, Blogging

How effective messaging can support school brand perception

Posted by Sarah Millinson

School brand perception is all about how your brand is perceived by the public as a result of the messages you send out. Unfortunately, this won’t always match with how you want your school brand to be perceived. Brand perception is constantly changing and evolving as the world changes and external factors influence how your school brand is viewed. So, it’s crucial to monitor how your brand is seen and make changes accordingly to your messaging to stay reactive, competitive and consistent.

Changes in messaging shouldn’t be taken lightly. Before you make any changes, consider these three important factors to help assist and direct your strategy:
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Topics: Education, imageseven, Branding, Communication, School marketing strategy, Content marketing, School marketing, brand perception

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