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school marketing news

Sarah Millinson

Sarah is an Account Manager at imageseven and a Marketing Communications professional originally from the UK. When she isn’t writing blogs or providing marketing support to her clients you can find her baking, running, hanging out with friends or planning her next travelling adventure.

Recent Posts

How to use video streaming to amplify your school brand

Posted by Sarah Millinson on Tue, Sep 11, 2018

Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance the customer experience. Telling your school’s story through video reinforces school values, builds customer relationships and grows your audience. Video content can easily be integrated into your regular communication channels such as newsletters, emails, social media and the school website to amplify your message.

Here’s how to use video streaming to amplify your school brand:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

How to analyse your school’s content marketing with content analytics

Posted by Sarah Millinson on Tue, Jun 26, 2018

School content marketing centres on creating, publishing and distributing content for your target audience as coined by Hubspot. This is often done to attract new customers online. Schools usually will execute this through blogs, enewsletters, social media channels, website SEO, video, ebooks or other gated content.

As with any marketing strategy, school content marketing has defined objectives. Commonly, these objectives include enrolment boosts, School Tour bookings, Open Day promotions or Prospectus request improvements. Here’s a reminder on how to promote and distribute content effectively.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Google Analytics

How to boost your school blogging with a variety of authors

Posted by Sarah Millinson on Tue, Apr 24, 2018

Blogging is a great way to inform, educate and add value to your school community and prospective parents. The aim is to respond to the searcher’s intent and build brand awareness by answering the questions the community is asking. Finding new and exciting topics can be challenging, especially as more and more schools have implemented regular blogging to their inbound marketing strategy.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

Email marketing metrics: what results to look at

Posted by Sarah Millinson on Thu, Jan 25, 2018

School marketers spend valuable time writing, proofing and designing email campaigns to engage their clients. Once you have hit ‘send’ on the email campaign, it’s easy to think that the job’s done. However, it’s vital to take time to review and analyse the effectiveness of each campaign to ensure that it has been successful and to determine what improvements you can make to improve future campaigns.

School marketers, here are our top 5 email marketing metrics to help you measure the success of your email marketing campaign:

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Five new year resolutions for school marketers

Posted by Sarah Millinson on Tue, Dec 26, 2017

Can you believe that it’s nearly the new year? 

Like the rest of us, I’m sure you’re feeling like this year has flown past. Most people make personal new year resolutions but if you’re a school marketer, we think you should add these professional new year resolutions to the list.

Here are our top five new year resolutions for school marketers.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

How to use video in your school marketing

Posted by Sarah Millinson on Tue, Oct 31, 2017

Video has rocketed in popularity over the last few years. Almost five billion videos are watched on YouTube every single day and 300 hours of video are uploaded to YouTube every minute! These eye watering figures confirm that there is a demand and appreciation for video content (check out more stats here), which is why you should jump onboard and learn how to use video in your school marketing.

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Topics: Education, imageseven, Communication, Online marketing, Marcom, School marketing strategy, Content marketing, School marketing

Why are long tail keywords important for your school?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your school marketing efforts, as they help you to target your desired audience at a cheaper cost.

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Topics: Education, Inbound marketing, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Marcom, Digital marketing, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, Blogging

How to manage a successful photo shoot for your school

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photo shoot is a great way to capture a broad selection of images for your school’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your school’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photo shoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Visual identity, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

How to add value to your school’s brand identity on social media

Posted by Sarah Millinson on Thu, Jun 01, 2017

What is brand identity?
Brand identity captures how your school brand is perceived by your school community and why they are motivated to choose your school. Your brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout or social media imagery. All these aspects speak to your parents, staff and students and give insight into your school values and personality to confirm to your community that you align with their values.

What you exhibit on your social media channels should reflect your school brand persona and be consistent with all other marketing activity. Social media, after all is an extension of your website.

Let’s hone in on the social media elements that will add value to your school’s brand:

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Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

How to express your school’s brand personality on social media

Posted by Sarah Millinson on Thu, May 25, 2017

These days most schools have at least one social media account. It’s very important to engage with your parents and students on these platforms and keep up to date with your competitors. They offer so much opportunity to ‘speak’ to your school community, including giving them an insight into your school’s brand personality and voicing what kind of school you are. This needs to be curated tactfully and professionally to fit with your school’s visual identity and marketing strategy.

Here’s what to consider when expressing your school’s brand personality on social media:

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Topics: Education, Social media, imageseven, Branding, Communication, Social media marketing, School marketing strategy, Content marketing, School marketing, brand perception

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