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school marketing news

Rita Kilroy

Rita is a Senior Account Manager at imageseven and a Marketing Communications professional originally from Ireland. When she isn’t busy writing blogs or managing her clients, she is either going to the gym, surfing or hanging out at the beach.

Recent Posts

Case study: Increase your school's SEO results and website traffic with SMI

Posted by Rita Kilroy

Name: Esperance Anglican Community School

Solution: SMI member and Communications Support Program

IndustryEducation

Number of studentsover 200 students

Location: Esperance, Australia

Why imageseven: 

  • education marketing expertise
  • strategic focus
  • proactive and responsive
  • broad skills
  • cost-efficient
  • friendly, professional and
    flexible team
  • results driven

about Esperance Anglican Community School

Esperance Anglican Community School is a co-educational school for day and boarding students in Years 7 to 12, located in Esperance – on the south coast of Western Australia. Educating the whole child – in mind, body and spirit – as a unique individual with their own talents and capabilities is at the heart of the School’s education philosophy.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: A targeted advertising campaign for a Community Open Day

Posted by Rita Kilroy

Name: Kennedy Baptist College

Solution: Advertising campaign for Open Day 2017

Industry: Education

Number of studentsapprox. 1,200 students

Location: Murdoch, WA, Australia

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Kennedy Baptist College

Kennedy Baptist College is a quality coeducational Christian school catering for students in Years 7 to 12 and located in Perth’s southern suburb of Murdoch. The College was formed in 2013 after the amalgamation of two neighbouring Colleges - Winthrop Baptist College and Somerville Baptist College. Since the College’s commencement in 2013, the reputation of Kennedy has grown dramatically as a school that inspires its students to fulfil the College motto of ‘strive today, conquer tomorrow’.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: Generate brand awareness and increase enrolments

Posted by Rita Kilroy

Name: Blue Mountains Grammar School

Solution: Brand awareness campaign

Industry: Education

Location: NSW

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Blue Mountains Grammar School

Blue Mountains Grammar School (BMGS) is a co-educational Anglican School for students from Pre-Kindergarten to Year 12.

Download the case study.

Read More

Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: How to enhance your marcoms and drive future enrolments

Posted by Rita Kilroy

Name: Living Waters Lutheran College

Solution: Marketing Communications Audit and Strategy Development

Industry: Education

Number of students: 1,050 (Warnbro: 912, Halls Head: 138)

Location: Warnbro and Halls Head

Why imageseven: 

  • strategic focus
  • proven skills to uncover a school’s point of difference
  • consultative
  • experienced and professional team 

about Living Waters Lutheran College

Living Waters Lutheran College is an independent Christian school catering to students from Kindergarten to Year 12 in the greater Rockingham area. Living Waters prides itself on nurturing each student to realise their God-given potential. Since 1997 the College has provided a faith-based education to the Rockingham area where every student is encouraged to grow – spiritually,  intellectually, socially and physically – as an individual.

Download the case study.

Read More

Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: How to articulate your school’s purpose and point of difference

Posted by Rita Kilroy

Name: Trinity Grammar School

Solution: Marketing Communications
Audit Program, Brand Messaging Guide

Industry: Education

Number of students: approx. 2,150

Location: Sydney, Australia

Why imageseven: 

  • We understand independent schooling
  • Proven process to reveal a school’s true value
  • Consultative, professional team 

about Trinity Grammar School

Trinity Grammar School is an independent Anglican day and boarding school for boys (Preschool to Year 12) in Sydney's inner-west. Established in 1913, Trinity has a longstanding tradition of providing a holistic education that guides boys to grow in mind, body and spirit.

Download the case study.

Read More

Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: The Scots College - A smart solution for your school

Posted by Rita Kilroy

 

Download the case study:

Name: The Scots College

Solution: Communication Support Program

Industry: Education

Number of students: Over 2,000

Location: Sydney, Australia

Why imageseven: 

strategic focus
proactive and responsive
cost-efficient
friendly
professional
flexible team

 

Read More

Topics: Education, imageseven, Branding, Communication, Marcom, CSP, School marketing strategy, School marketing

How to reflect on whether your school has outgrown its brand?

Posted by Rita Kilroy

Your school brand is your personality. It can take years to build brand loyalty and a reputation as a trusted entity. This is why it is vital when undertaking a brand overhaul, to make sure that it is the right decision for your school and that it will offer a good return on investment; be it either through an increase in enrolments, or result in a more positive community perception of the school amongst its community.

Trying to decipher whether your school has outgrown its brand? Here are some pointers to consider:

Read More

Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

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