Creating and uploading content to YouTube is only one step in the process of your marketing strategy. If you’re not sure if your video is actually achieving your marketing and sales objectives, then it’s not very useful. Once you are certain you have created quality content, it’s time to get it out there and measure how it performs. It’s vital to track and test the video SEO metrics and analytics to ascertain if you are on track to achieving your campaign’s goals and intent.Read More
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Virtual Reality, known as VR, is making a big splash in the world of marketing. It provides a platform to show your audience the very best of what you can offer – a big step up from merely being able to tell them about it. VR presents an opportunity to take your audience on a journey, allowing them to experience your school firsthand, from the comfort of their home. This is an incredibly valuable tool to reach parents, make a positive impression and urge them to make contact. The following four steps will get you on the right track to creating a successful inbound marketing strategy for VR within your school:Read More
Your school’s marketing can often fall to the wayside when projects and activities are buzzing and end of term approaches. During busy periods, a considered plan rather than working extra time will provide solutions to your marketing woes. Spending the initial time to create a content calendar means the framework is in place for you to jump in and spend less time trying to manage your content marketing.
Here are our recommendations on how to easily manage your school's content marketing:Read More
Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the way we connect with messages as adults.Read More
A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Staff and parents often have mixed opinions about the effectiveness of school newsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy.
Newsletters themselves have come a long way, as has the way in which we receive information. Teachers no longer have to watch on anxiously as students stuff them to the bottom of school bags or fold them into paper planes as they run out the door, banishing important information for parents into the abyss. Here are four simple steps you can take to create an effective newsletter strategy for 2016:Read More
Podcasting is a great way to shake up your content marketing and position your school as a thought leader in education. Parents, current and prospective, won’t always have time to read your school blog posts or newsletter articles, but an audio option intensifies your reach by offering another media platform. Parents can even absorb your podcasts on their commute to work or while doing household chores. Strategy-wise, you should aim to create a strong podcast series that addresses relevant topics and provides valuable insights, to form part of a content marketing program that creates trust and generates excitement within your school. It’s also an opportunity to showcase your passion for education and reveal the ‘heart’ behind your school.Read More
If nurturing leads is not at the top of your list, it’s time to make it a priority. Many schools invest a lot of time and money in marketing to generate leads (attract prospective parents), but it’s equally important to nurture that interest until prospective parents are ready to enrol their child in your school. The aim of generating leads is to obtain information, increase brand awareness and boost enrolments, so once you have that information, it’s vital to use it wisely. Lead nurturing focuses on establishing a relationship with prospective parents and nurturing them along their buyer’s journey. To maintain a successful relationship and keep your lead interested, providing valuable, relevant information at the right time is key. Ultimately, you are aiming to create a strong brand persona to indicate that your school is the best choice – the only choice – for their child. When your lead is eventually ready to enrol their child, you have already put in the groundwork and guided them towards your school.
Your lead nurturing program should be considered and tailored to your prospective parents’ needs. Take these five simple steps to get started:Read More
Social media is an amazing tool. It provides the opportunity to connect with current and prospective parents instantaneously, through a forum they use on a daily basis. We search for and absorb so much information online, so your school needs to acknowledge and embrace the notion that methods of communication are changing. Establishing a social media strategy is an ideal way to create a connection with parents by communicating what is happening within your school. Here are four simple steps to guide your school’s social media strategy:Read More
Schools may offer the same subjects and follow a similar curriculum, but no two schools are the same. There are, however, two common goals all school share: to provide students with the best education possible and to communicate what sets their school apart. Here are five simple tips to follow to differentiate your school and communicate what makes you unique:Read More
Landing page copy has an important job to do: convert. You want to engage and inform prospective parents, but ultimately you want to impress them enough to enrol their child in your school, or enquire for further information at the least. Copy is your most powerful tool to achieve this. Here are our five top tips for writing great landing page copy that converts:Read More