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school marketing news

Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

Recent Posts

The role of video [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the decline of Facebook use amongst teenagers; the role of video in school marketing; using YouTube at your school; an example of creative trademarking; and how Twitter use has changed with the introduction of the new 280-character limit.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing, video

Snapchat at your school [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how our markets are lacking customer experience quality; the future of customer relationship management; how to help journalists adjust to inbound marketing; using Snapchat at your school; the effective use of live streaming by Harvard-Westlake School, California; and an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Using video for social media engagement [podcast]

Posted by Laura Sheahan

Using video for social media engagement

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss research from Brightcove on using video for social media engagement; the pros and cons of directing users away from social media to your website; the growing use of imagery in newsletters; tips for content marketing in 2018; the Whiteboard Friday’s blog by Rand Fishkin; and brands as a legal asset.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, Advertising

Summer Series - The role of a media strategist [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important; the difference between a media strategist and a media planner; how to make the most of a media strategist no matter the size of your budget; the rise of digital marketing and what that means for traditional media; and what every decision maker needs to understand about media planning.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, Advertising

Summer Series - Conversion optimisation [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics; the differences that arise between the online feedback that consumers give and their actual online browsing habits; some different conversion optimisation tools that don’t always require large test sample sizes; and how low traffic websites can use conversion optimisation.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Summer Series - Enrolments as a KPI [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI; the fact that Google and Facebook now control 20% of global media ad spend; how to showing culture through your brand; interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound; removing inappropriate advertising from your brand the right way; and how to persuade your boss to fork out for your marketing training.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Facebook for your school [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the ACCC’s inquiry into companies such as Google and Facebook; the ‘zombie brand’; how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel; using Facebook for your school; a visually impressive and attractive website by Frensham; and the notion of brands and how they are created.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Instagram for your school [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads; the move from private to public schools by high income families; the role of consistency and structure in brand management; using Instagram for your school; the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose; and an emerging engagement tool called kinetic currency.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

The role of servant leadership [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the results from the latest Content Marketing in Australia report; ethical content curation; the value millennials put on experiences; inbound marketing; the importance of giving; and the role of servant leadership.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

School photo shoot [podcast]

Posted by Laura Sheahan

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss content marketing for internal communications; six soft skills to assist you in your marketing role; only using the technology that you need and not to get caught up in trends; how to manage a school photo shoot; the great use of available budget in a video from Nature Play WA; and how soft skills and culture are impertinent for brand reputation.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Marketing Technology

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