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Kristian Lawrence

Kristian is a digital specialist and a bit of a nerd. He is a master problem solver who gets a satisfying high from finding bespoke solutions for his clients. This combined with a design and web development background means he brings unique and effective ideas to the table. Away from the office, he can be found perfecting his homemade pizza dough or watching Doctor Who.

Recent Posts

How topic clusters can improve your content marketing strategy

Posted by Kristian Lawrence on Mon, Dec 03, 2018

Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, SEO, Messaging, Blogging, Inbound marketing

4 ways to create effective school infographics

Posted by Kristian Lawrence on Tue, Aug 21, 2018

Getting the attention of web users is becoming increasingly difficult. Along with binge culture, an opposite culture has emerged where people are more likely to sample bits and pieces of content without fully committing to reading or watching it. That’s why using infographics is an ideal way of displaying content. You can get your key point across much faster and in an interesting way that engages your audience.

Here are four tips for creating effective school infographics:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Blogging, Online marketing, Content marketing

How to create great landing pages that get results

Posted by Kristian Lawrence on Tue, Jun 12, 2018

A landing page can be any page on your website where visitors first ‘land’ after clicking through on a call-to-action. They are useful mechanisms for providing information and capturing leads, without the hassle of navigating your website. It allows you to directly support a specific goal by sending users to a dedicated page without the distractions of general web browsing.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, School marketing, School, Digital marketing

Reliable ways to improve your school website security

Posted by Kristian Lawrence on Thu, Apr 19, 2018

Your school’s website has become an integral part of the school machine. It provides easy access to information for prospective parents, even allowing them to initiate the enrolment process. It is also a hub for current parents to access information and online student services.

A security breach could end up in a variety of ways, including vandalism, the theft of personal data or general down time. The time required to restore a website results in down time, which cuts off current and prospective parents from accessing the information they require. That’s why website security is so important.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

How to use influencers to improve your school's social engagement

Posted by Kristian Lawrence on Thu, Mar 22, 2018

One of the hardest things to achieve online is an organic audience – that’s the people who see your content naturally, not through paid promotion or advertising. Some of your best content may never get seen unless you pay to promote it, and even then, it can be difficult to forge a lasting connection with an audience. In a 2015 study, it was found that only 1 percent of Millennials (18 to 35) said that a compelling advertisement would make them trust a brand. This is where a social media influencer can help.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

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