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school marketing news

John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

Recent Posts

Brand distrust [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • what marketers need to know about the future of video
  • brand distrust
  • the latest mobile ad spend forecasts
  • preparing a school video shoot
  • excellent examples of sponsored content and
  • how the use of data is overtaking creativity in marketing.

Listen to the podcast


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Topics: Education, imageseven, Branding, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, video

The basics of influencer marketing [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the basics of influencer marketing that apply to organisations of all sizes
  • how schools can benefit the most from Facebook’s latest algorithm updates
  • what separates good from bad writing
  • the steps for producing publications
  • a creative campaign that renamed vegetables to encourage kids to eat them
  • article by Brendan Schneider on using checklists for efficiency.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, content, video

Guiding your prospects to your existing content [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising
  • the best methods for guiding prospects to your existing content
  • why traditional marketing team structure needs to be scrutinised
  • effective video content from Wellington College, UK
  • Wellington College’s effective alumni program and
  • the latest changes in the Australian education system.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, content, video

10 types of video [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the idea of marketing to the ‘traditional Aussie’
  • ten types of video content
  • the role of an editorial mission statement
  • image selection
  • an excellent example of storytelling
  • the use of machine vision in the future.

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Topics: Education, imageseven, Communication, Podcast, Marcom, Visual identity, School marketing strategy, School marketing, video

Driving Instagram leads [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • driving Instagram leads 
  • David Gonski’s overhaul of Australian education
  • YouTube removing over eight million videos for violent and extremist content
  • how to brief your school board
  • duotones colour pairings and effects generator
  • the advantages of admitting your flaws.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Social media benchmarks [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the 2018 Social Media Benchmark Report
  • future of artificial intelligence
  • elements consumers value in services
  • WordPress tips
  • Glenunga International High School’s simple but engaging 360-degree virtual tour
  • creating opportunity by consistently building trust.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Hashtags on Instagram [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the decreasing effectiveness of hashtags on Instagram and what you should use in its place;
  • April fool’s jokes from some big brands;
  • the role of humour in your school’s marketing mix;
  • some SEO basics you need to know;
  • top tips for WordPress;
  • an effective campaign from Swinburne University of Technology; and
  • Pepsi’s use of predictive analytics in product development.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

The importance of audio branding [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; how to create high-quality video with your smartphone; top tips for Wordpress; the responsible use of drones; why storytelling isn’t a strategy; and the repercussions of school not listening to their stakeholders.

Listen to the podcast


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Topics: Education, imageseven, Branding, Communication, Podcast, Marcom, School marketing strategy, School marketing

The 5 basic areas of online digital marketing

Posted by John Igglesden

When I say the words digital marketing, people immediately think of social media and web ads, and they’d be right. These are two big parts of the digital marketing sphere, but let’s not forget that digital marketing covers a broad spectrum of marketing techniques and areas, on and offline. Radio and TV are both digital marketing platforms and, although they are slowing in some markets, are both viable options.

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Marcom, Digital marketing, School marketing strategy, School marketing

5 factors you need to consider when redesigning your school logo

Posted by John Igglesden

So you have decided that it is time for your school to rebrand. You want to signal a change to the marketplace and you understand all the elements required to completely rebrand your school. It is at this point you arrive at the fun part, redesigning your logo, but where to start? As with many design projects, the possibilities are endless, so having some simple rules to follow can be very helpful.

Here are 5 factors you need to consider when redesigning your school logo.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, design

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