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school marketing news

John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

Recent Posts

Creating the perfect prospectus [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

Listen to the podcast

Episode links

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Is content marketing relevant? [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

Listen to the podcast

Episode links

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Creating school websites [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Kristian Lawrence.

Show notes

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, as a guest of the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, School marketing, Advertising

Producing yearbooks [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.

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Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Why marketers fear video [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • The Contently Content Maturity Model
  • why marketers fear video
  • how persuasive the word ‘because’ is
  • some very effective Facebook marketing from the AFL
  • why Google didn’t show up to a US Senate hearing.

Listen to the podcast

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, video

What makes a brand trustworthy? [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • the use of hashtags on Twitter
  • what makes a brand trustworthy
  • using micro-influencers at your school
  • writing, content and proofing
  • how to optimise voice search for effective SEO and
  • the role of creativity in marketing.

Listen to the podcast

Show notes

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

Episode links

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

School marketing and social media survey 2018 [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

 

Episode links

 

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Facebook advertising [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • how to maximise reach on Instagram
  • the latest email marketing research
  • how to effectively communicate to an internal audience
  • Facebook advertising
  • a confronting campaign from the National Centre for Domestic Violence
  • the Cannes Lions 2018 Creative Data Grand Prix winning entry.

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Email is still king [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the strength of email in marketing
  • the difference between an editorial calendar and a marketing strategy
  • how to build brand in the digital age
  • using video in social media
  • socially conscious advertising from Stabilo highlighters
  • four inspiring leaders.

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Topics: Email marketing, Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Success as a new school marketer [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • tips for success as a new school marketer
  • out-of-home advertising
  • a variety of sources for content ideas
  • the International Boys’ Schools Coalition (IBSC) Conference
  • the value of conferences
  • three examples of effective storytelling and
  • customer loyalty and how that fits with your school.

Listen to the podcast


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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Storytelling

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