<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip

    visual identity

school marketing news

Geoffrey Macadaeg

Geoffrey has been working in the marketing and PR industry since 2006. He is currently mastering the art of inbound marketing and familiarising himself with the Australian academic system. Outside of his Content Marketing Specialist role at imageseven, he spends his time collecting diecast model cars and playing the drums with his pop band.

Recent Posts

How your school will benefit from using personas

Posted by Geoffrey Macadaeg on Wed, Dec 26, 2018

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Content marketing, Digital communication trends, Digital marketing, Messaging, Online marketing, Strategy, Creating buyer personas

A special SMC announcement for 2019 [podcast]

Posted by Geoffrey Macadaeg on Wed, Dec 12, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

Listen to the podcast

Episode links

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Driving your audience to share content [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 28, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

Listen to the podcast

Episode links

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 14, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

Listen to the podcast

Episode links

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg on Tue, Nov 13, 2018

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

Read More

Topics: SEO, School website, Website, Inbound marketing, School marketing, School marketing strategy, imageseven, Communication, Education

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 31, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

Listen to the podcast

Episode links

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

4 tricks to make your school enewsletters more appealing

Posted by Geoffrey Macadaeg on Tue, Oct 23, 2018

Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think that all enewsletters are spam. You also need accept that a number of recipients will choose to unsubscribe. We always check our analytics to review our email open and click-through rates, and this can lead us to question our activity – is the time and effort we spend producing school enewsletters really worth it?

Read More

Topics: imageseven, School marketing, Content marketing, Newsletter, Communication, Marcom, School marketing strategy

Six principles of success [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 17, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter community reacts to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

Listen to the podcast

Episode links

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

Read More

Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

search

subscribe to blog

How to build a school brand in this digital era

 School marketing institute

 

social media communications

Inbound marketing toolkit

See more ebooks ...

 

school marketing podcast

 

  School marketing institute

Sign up to SMC enews