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school marketing news

Geoffrey Macadaeg

Geoffrey has been working in the marketing and PR industry since 2006. He is currently mastering the art of inbound marketing and familiarising himself with the Australian academic system. Outside of his Content Marketing Specialist role at imageseven, he spends his time collecting diecast model cars and playing the drums with his pop band.

Recent Posts

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 14, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg on Tue, Nov 13, 2018

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: SEO, School website, Website, Inbound marketing, School marketing, School marketing strategy, imageseven, Communication, Education

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 31, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

4 tricks to make your school enewsletters more appealing

Posted by Geoffrey Macadaeg on Tue, Oct 23, 2018

Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think that all enewsletters are spam. You also need accept that a number of recipients will choose to unsubscribe. We always check our analytics to review our email open and click-through rates, and this can lead us to question our activity – is the time and effort we spend producing school enewsletters really worth it?

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Topics: imageseven, School marketing, Content marketing, Newsletter, Communication, Marcom, School marketing strategy

Six principles of success [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 17, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter community reacts to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

Listen to the podcast

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

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Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

4 steps how to identify your school’s social media marketing KPIs

Posted by Geoffrey Macadaeg on Tue, Jul 10, 2018

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

How to get more school event attendees through social media

Posted by Geoffrey Macadaeg on Thu, Apr 26, 2018

Social media is a very valuable tool for school marketing, and it would be unwise to overlook its functions and benefits. Its reach is far wider than traditional media and you can use it as a very cost-effective promotional tool. Additionally, it can be used in conjunction with your school marketing activities, like events to invite more prospects and get more visibility in the school community.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Events

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