Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how school marketing is a love affair with customers; it’s time to rewrite the marketing rules on age and life stage; 64 online writing tools for writers, bloggers and authors; how to use storytelling to engage your school community; Brighton Grammar’s website communication point, Understanding Boys; and why every election goes negative in the end.
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Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft’s purchase of LinkedIn. This episode’s commonly asked school marketing question looks at how to prepare your school for marketing automation. This week’s school marketing example: Wilderness School’s series of insightful parent interviews. The rants and raves segment looks at the growth of Monocles’ 24 hour digital radio station since its launch in 2011; and Media Watch’s great summary of the challenges facing the digital news landscape.
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Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad’s discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing.
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Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked school marketing question looks at how to garner interest for your next event. This week’s school marketing example: employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.Read More
Brad and Scully discuss four secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and how a fun online quiz is a good way to collect information. This episode’s commonly asked school marketing question looks at how word of mouth advertising is the single most powerful marketing tool. This week’s school marketing example: 17 inspiring instagram video examples. The rants and raves segment looks at millions of hacked LinkedIn IDs advertised ‘for sale’.
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Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation’, Mark stated that Australia is currently in a decade where society altogether alters – an occurrence that only occasionally takes place in history. Mark and Brad discuss the key megatrends that Mark’s research has identified and how these might change the ways non-government schools think about the future and the next generation of students. Mark concludes the interview with his biggest insight from his research and how that will impact schools to be relevant and attract students in the future.Read More
In this podcast Brad and Scully discuss the trend of social networking moving away from mass connection; the top 10 recommendations for website form usability; how virtual reality will change business as we know it; 3 ways to incorporate scarcity into your marketing; NAB’s Federal Budget Hub; and the death of persuasion in advertising.Read More
In this podcast Brad and Scully discuss the best way to present marketing results to your principal, board or heads; how to deliver on brand promises; to be outstanding you need to think more; five tips to improve yearbooks; 7 effective call to action examples and why they work; and annoying clichés and phrases you hear at work.Read More
In this podcast Brad and Scully discuss the psychology behind video and marketing; the unusual relationship between social media and SEO; the art of email personalisation; how to use inbound marketing to reach your niche market; 16 tips for open days and a principal who is taking his former marketing director to court over a Twitter account.Read More
Is your school website optimised for mobile? If not, this will have a significant impact on your school's search results, which will cost you site views and ultimately, your share of future enrolments due to the rapid adoption of mobile devices and expected continued growth.
At imageseven, we surveyed the websites of Australia’s top 100 non-government schools with a student population of over 1,000 to identify where they performed well, where there was room for improvement, and what the overall prospective parent experience was.
The aggregate results of the research are available to download now.Read More