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school marketing news

Delora Chi

As a Marcom Support Specialist at imageseven, Delora works closely with clients to action the marketing and communication strategies required to see their vision come to life. In her free time, Delora spends her time discovering new dessert places to indulge her sweet tooth.

Recent Posts

The 4 step solution: have your parents recommend your school

Posted by Delora Chi

Social media ratings, word of mouth reviews and any other references to your school from current or past parents carry, by far, so much more weight when choosing a school compared to glossy websites and bus shelter advertisements.

Today’s prospective parents are screaming for authenticity and a community who will recommend your school is a marketing goldmine.

Brand advocates converted from current or past parents are real people that know the ins and outs of your school and can provide insights into the day-to-day experience. They are a credible, as well as a relatable, source of information and it’s these two qualities that prospective parents trust now more than ever.

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Topics: Education, imageseven, Branding, Communication, Marcom, Visual identity, School marketing strategy, School marketing, School, design, brand perception

Presentation tips: How to captivate your audience in five easy steps

Posted by Delora Chi

When have you tried to sell an idea – one that you know the executives will love – but it fell flat following the presentation?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Storytelling

How Google Analytics can improve your school marketing

Posted by Delora Chi

Google analytics – it’s a powerful tool and one that is free at that. However, in a school environment, devoid of resources and time, you want to ensure your Google Analytics reports are providing both useful and actionable insights. Which metrics should your school be tracking and why?

Here's how Google Analytics can improve your school marketing:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Google Analytics

Does your school competitor analysis include these 4 things?

Posted by Delora Chi

In an environment where children are taught to focus on doing their best, isn’t it adverse for the Marketing Coordinator to complete a school competitor analysis? Yet in doing so, you seek to improve your own services and enhance the communication experience for prospective parents. You want to ensure that your audience receives the right information, when they want it.

Does your school competitor analysis include these 4 things? 

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Topics: Enewsletter, Education, Social media, imageseven, Positioning, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

Why should blog contests and giveaways be banned from schools

Posted by Delora Chi

A question I’ve received from one of my marketing-savvy education clients recently is – should I hold blog contests and giveaways as part of my inbound marketing strategy?

I admit, this had me stumped for some time.

Sure, I’m a firm believer that blog competitions can drive website traffic and vastly improve reach for businesses, but for a school?

Despite pronounced progress in the realm of inbound education marketing with several schools now sporting regularly updated blogs, the concept of making your prospects seek you is still relatively foreign.

I had to consider this further.

As with all marketing dilemmas, the easiest way to solve the problem is to put yourself in the shoes of your target audience – parents.

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Topics: Education, imageseven, Communication, Copywriting, Marcom, Content marketing, School marketing, Blogging

3 brand credibility elements your school needs to have

Posted by Delora Chi

Think about the last car you bought. What factors did you consider before purchase? Did you take into account the brand and its reputation? Of course you did.

Now consider how much more this matters when making a decision as important as where to send your son or daughter for their schooling.

Brand credibility is everything. Having a credible brand creates loyal parents who become advocates for your school, generates leads for prospective parents and helps you to recruit the best staff.

Here are three brand credibility elements that every parent looks for.

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Topics: Education, imageseven, Branding, Communication, Crisis management, Marcom, Relationship marketing, School marketing strategy, School marketing

How to fail-safe your school content marketing plan

Posted by Delora Chi

A staggering 49 percent of marketers who report stagnant content marketing results attribute this to issues concerning strategy. (B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America and B2C Content Marketing: 2017 Benchmarks, Budgets and Trends – North America)

Suffice to say that’s a significant figure. These marketers are putting in the hard yards creating content, yet it is falling short of reaching its full potential.

So stop. Take a step back. Don’t let your efforts go to waste!

Building a fool proof school content marketing plan will make sure your content is being read and, more importantly, generating the leads you need to fill your school’s enrolments.

Let’s get started…

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Topics: Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing

How to boost traffic to your school's blog

Posted by Delora Chi

You’re a school operating in the information age. You’ve just ventured into the world of content marketing, and, no doubt, at the heart of your content marketing strategy lays the art of blogging. 

But it’s no good just having blogs on your website. for your content marketing strategy to work, you need prospects to be reading and engaging with your blogs.   

So, how do you boost traffic to your school's blog? 

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Top blogging trends: Your school's A-Z guide

Posted by Delora Chi

You’ve been blogging for a while now.

It seems like every blog you write starts to sound the same. The same idea, structure or content that either yourself or one of the other billion content marketers on the internet has used in another blog.

When you’re stuck in a rut like this, it can be hard to engage prospective parents and keep them returning to your website.

My advice? Break the habit.

If you’re not sure where to start, here’s our A to Z of the top blogging trends to inspire your next blog post:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Are these your school's top SEO questions?

Posted by Delora Chi

Search engine optimisation (SEO) is that thing we have to do to get more people from Google, Yahoo and all the other search engines to our website. Right?

Beyond this, most people still don’t fully understand this tool.

There still seems to be an air of mystery surrounding the world of SEO. Unfortunately, the term is now heavily used in business jargon; often with little expertise behind it. 

I know this because there are some questions our education clients ask us time and time again.

This isn’t a bad thing. Clients should be asking questions about SEO.

To help you ask the most relevant, important questions for your school, below are the top 5 SEO questions we get asked - are they your school's top SEO questions too?

Read More

Topics: Education, Inbound marketing, imageseven, SEO, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School

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