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school marketing news

Clare Ravasini

Clare joined imageseven in 2013. Since then, no two days have ever been the same and she has loved every minute. Clare considers herself an out-of-the box thinker, which serves her well in her work with a variety of clients. She’s got a spring in her step, always has a smile on her face and has a passion for all things creative. In her spare time, she enjoys the outdoors and loves living the country life with her horses.

Recent Posts

5 sure-fire tips to help you create smarter headlines

Posted by Clare Ravasini

The headlines you write will ultimately determine whether a reader continues reading … and you’ve got about 8.25 seconds to do it before your reader loses interest! Headlines account for around 50 percent of your blog’s effectiveness, so it’s crucial to get this first step right and make sure readers want to click to read more. 

According to Copyblogger, 80 percent of your visitors will read your headline – but only 20 percent will bother to finish the blog. Both headlines and blogs should be short, snappy and provide real value and insight to your audience. 

Here’s 5 sure-fire tips to create smarter headlines that will keep people reading: 

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, School Marketing Institute

3 strategies to help you implement a successful team culture

Posted by Clare Ravasini


Building a strong culture within a team goes to the heart of your school’s success. You want a culture that recognises and embraces shared values, attitudes, standards and beliefs that characterise the goals of the school. That culture needs to be reflected right across the school, from the principal to the receptionist. And don’t forget, a school’s culture is increasingly important in attracting and retaining staff. Establishing a culture you believe in means having a clear and consistent vision and knowing how you would like everyone, inside and outside, to view the school. In the words of Howard Stevenson, Professor Emeritus at Harvard Business School, “Maintaining an effective culture is so important that it, in fact, trumps even strategy.”

People are central to your school’s success, and they can either make or break your school. For that reason it is important to take the time to care for, understand and empower your most valuable asset. Following are 3 strategies to help you maintain a strong culture within your school:

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Topics: Education, imageseven, Communication, School culture, Marcom, School vision, School marketing strategy, School marketing, School

What is the value of direct mail?

Posted by Clare Ravasini

The value of direct mail lies in the kind of response garnered from your mailing list, and ultimately their response will vary depending on what value you offer them. Is what you’re sending just another run-of-the-mill mail out, or is it something that is likely to peak their interest and stand out from the crowd? So, how do you differentiate yourself? The easiest and most compelling way is to ensure it is personalised to the recipient.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

The who, what and why of engaging the support of donors

Posted by Clare Ravasini

How do you summarise who you are, what you’re about and why you need support from a sponsor or donor? More importantly, why is it of interest to your audience? With a million-and-one mediums vying for audience’s attention (and money) it’s more crucial than ever before that you stand out from the crowd. Be memorable, be different and keep it simple.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, Messaging, School marketing, School

How to get people talking about your school

Posted by Clare Ravasini

Word-of-mouth marketing can be your best asset or your own worst enemy. We all know that a bad word travels fast, but when responded to quickly and in the right manner it can demonstrate your level and commitment to service. On a more positive note, how do you encourage others to promote your school’s brand to the public through word-of-mouth? Being the most trusted form of unbiased promotion available today, word-of-mouth is an incredibly valuable (and inexpensive) way to generate enrolment leads. What’s more, if the parent is satisfied then they will likely be loyal when it comes to considering schools for any siblings.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Discover how to make enrolments come to you

Posted by Clare Ravasini

The trick to avoiding desperation is to tailor a lead generation strategy where parents actively seek you out. How is this done, you say? It’s achieved by a well thought out inbound marketing program. Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into leads and eventually enrolments and promoters of your school.

When we think about traditional marketing, we typically think of outbound marketing, whether that be radio announcements, print ads or direct mail, buying email lists, telemarketing, cold-calling, or handing out a ridiculous number of flyers at a tradeshow that ultimately are destined for the nearest bin. While these tactics may still be needed, they rarely catch the attention of savvy parents in the communication saturated world we live in today. Traditional marketing is about pushing our message out to audiences hoping for a lead and in turn new enrolments. There is certainly still a need for outbound marketing, but rather it should be used to supplement and enhance your inbound strategy.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Online marketing, Marcom, School marketing strategy, School marketing, School

How to develop personalised welcome emails that convert

Posted by Clare Ravasini

How do you feel when someone forgets your name? You try not to take it personally, unless they’ve met you several times, in which case you may be slightly offended. The same is true with marketing emails, and it’s not just as simple as “insert first name here”. In an age where people are receiving more emails than they can poke a stick at, you’ve got to do more than simply remember someone’s name.

So, let’s start with how you welcome potential students and their parents to your school. Personalised emails can do a lot to inspire parents about your school, and keeping parents involved so that they become advocates of your brand should be a top priority. In many instances, schools are so focused on generating new enrolments that they forget to nurture the relationships with parents.

In this blog I’ll show you how to craft email campaigns that welcome new parents into a long and happy relationship with your school. Great welcome emails go further than confirming enrolment and giving them more information, they should make people feel excited about joining your community. 

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing, School

10 tips to help your school create the perfect landing page

Posted by Clare Ravasini

Firstly let’s establish what a landing page is. Landing pages are web pages that serve as the entry point to a website or a particular section of a website. This could be a number of pages depending on how you advertise different areas of your school’s site. What’s important is that being the first place a prospective parent visits, similar to that of their first experience at your school, it’s all about the initial impressions made. A poorly constructed page could be just as damaging as an unwelcoming greeting at reception.

So what makes a perfect landing page? There are many opinions out there, but just like the notion of perfection, it’s highly subjective. As a likely internet user yourself, I am sure you’ve come across some examples of poorly executed pages. Unfortunately there’s no exact science to building a perfect landing page, but here are 10 tips to keep you on the right track:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom

The Scots College creates a learning environment that engages teenage boys

Posted by Clare Ravasini

How do you inspire in teenage boys a connection with the wider world, their place within it, and a desire to seek and discover? At The Scots College, one of the oldest and most reputable boys' schools in Sydney, it begins with creating a sense of excitement and wonder about the world from the moment you enter the Humanities department.

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Topics: Education, imageseven, Branding, Communication, School culture, Marcom, Visual identity, Internal communication

Quick tips to motivate parents to take action

Posted by Clare Ravasini

Ninety eight percent of us make decisions in two seconds according to Malcolm Gladwell in his widely popular book Blink. The book is about rapid cognition, the kind of thinking that happens in a blink of an eye, the kind of impression you can make in those two critical seconds.

As a parent that could be visiting the admissions team or principal for the first time to discuss the prospective enrolment of your child, reading the first enewsletter you receive as a parent, or perhaps the first tour you’re given of the school’s campus. Whatever the environment, be it online or offline, a parent will form an impression and inevitably draw conclusions about your school in the first two seconds.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom

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