"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy said this in his book, Confessions of an Advertising Man, in 1963. David, one of the world’s most famous ad men, knew the importance of a great headline and how to hook an audience.Read More
school marketing news
If your Facebook or Instagram page is looking tired and predictable, it’s time to change it up.
Here we give you the best quick tips to ensure you’re making the most of your social media accounts:
Times have changed. A decade ago schools had very different tactics to generate enrolments. The pushy ‘enrol now before you miss out’ approach just doesn’t cut it anymore. Nowadays, schools need to look to the future and build an inbound marketing strategy that will keep them ahead of the game.
Whether you’re already engaged in inbound marketing or not, here are the top 8 tips you need to know for 2017:Read More
Capturing hearts and minds with great content can be easier than you think. It just requires a well thought out editorial calendar and plan in place. We have explored three areas below to help you along your journey to generate great content for your school.Read More
It’s increasingly apparent that technology is taking over our lives as we know them. If you’re not tech savvy you risk being left behind in a cloud of virtual dust as the ever knowledgeable iGeneration storms ahead. This is particularly true for the youth of today and it’s more important than ever to ensure that we are teaching students about developments in technology and how to utilise the latest gadgets.Read More
What makes one podcast go viral and another vanish into the virtual ‘black hole’? Creating a podcast that people are truly engaged with isn’t easy, and takes more than just brilliant content. So, before you embark on your next podcast series, have a look at our top tips and take your first step towards podcast success!Read More
Time is of the essence when managing a communications crisis and we all know things can change quickly when a media crisis hits. Knowing how to safely steer through the media storm is crucial to avoid your brand becoming a wreckage. Here are our 5 top tips to help you navigate the tempest.
How to weather the media storm in 5 easy steps:Read More
It’s more important than ever to set objectives for your email marketing campaigns, yet surprisingly, many schools simply push out content for the sake of saying something, without actually stopping to think about why they are saying it. If this sounds like your school, then this blog is for you.Read More
Word-of-mouth advertising is the single most powerful marketing tool you have. This is because parents perceive far greater value in a recommendation from family or friends than any marketing campaign could ever offer. The reason ultimately boils down to credibility. We trust what we hear from others. We know that the school’s objective is to build enrolments, whereas people are just sharing their experiences and honest reviews.
Before the digital age and even before print media, we relied on talking to one another to share opinions and determine whether or not to engage in a particular transaction. Even today, it remains the simplest and most trustworthy way for parents to evaluate their purchase decision.
Why is word-of-mouth so important for your school?
According to MMG Education's prospective parent reviews which surveyed 9,040 participants in Australia, talking with existing and past parents is the single most important source of information for parents considering schools for their children with an importance rating of 82 percent.Read More
Firstly, let’s take a look at what reciprocity is. Reciprocity speaks to the human need (and tendency) to want to give something back when something is received. People feel an obligation to do something for you when you’ve done something for them.
Reciprocity affects us every day. Have you ever: invited someone to your wedding because they invited you to theirs; bought a Christmas gift for a person because they gave one to you; donated money to a charity or subscribed to a magazine for the free gift?
When done right, the principle of reciprocity is a powerful tool in procurement of new enrolments and the nurturing of relationships with existing families. It can facilitate stronger, deeper and longer lasting relationships with parents and advocates alike.
At your school an opportunity to engage in reciprocity marketing may be as simple as including a small gift in your prospectus or enrolment pack, such as stationery, travel bottle, clothing, USB device or small promotional toy. Personalising such items with your school’s brand also makes the gift more valuable and creates a lasting brand impression. It’s also important to consider ways that you can make the parent feel special and valued. Small but thoughtful personal touches can make all the difference. If including correspondence, tailor the message to them. Follow it up with a warm phone call and invite them on a tour of the school. .
Schools can use reciprocity marketing to make parents feel valued. When implemented correctly, the reciprocity principle can have a powerful impact on your school’s marketing. Conversely, it can also backfire when executed badly. A school runs the risk of appearing inauthentic if its perceived as a deliberate attempt to solicit a specific response.
Top 5 reciprocity marketing tipsRead More