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Charlie Maughan

As a self-confessed people person, Charlie loves to know his clients and their problems inside and out. When he isn’t busy finding creative solutions, managing his accounts or providing strategic direction, you can find him doing something exhaustingly active around Perth with his wife and dog Billie. He loves all things sport and runs a hobby fitness food business with his wife Nicki.

Recent Posts

How to choose the right social media channels for your school

Posted by Charlie Maughan

Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that School Marketers face, it’s not surprising that communications are often delivered haphazardly across multiple Social Media channels. However, Social Media is not going anywhere, and it is becoming an increasingly integral part of schools’ marketing and communications strategies.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to leverage major sporting events to your school’s advantage

Posted by Charlie Maughan

“Did you see that last night?! Wasn’t it incredible?!”

Words to this effect have been said in classrooms and corridors in schools the world over, not just during the most recent Commonwealth Games on the Gold Coast. During any major, global sporting event on the scale of the Olympic Games, Commonwealth Games or Soccer World Cup, the media coverage can be all-consuming. On the radio, in the papers, in your Facebook feed, on billboards, in shopping centres … but it’s not just mindless small-talk amongst your students and occasionally staff. These conversations are being had by your target markets online and on social media. And, if it matters to them, it should matter to you and your school.

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing


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