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school marketing news

Celina Farrell

Recent Posts

6 inbound marketing tools you need now

Posted by Celina Farrell

Are you creating and promoting content to attract prospective parents to your school?

It might be time to consider an inbound marketing campaign.

Inbound marketing tools like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results. A recent survey shows inbound delivers 54 percent more leads into the marketing funnel than traditional outbound leads, at a below average cost per lead.

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Topics: Inbound marketing, imageseven, Communication

Amplify your reach: school content marketing checklist

Posted by Celina Farrell

The nature of marketing is changing - data, digital, social, mobile, analytics, real-time agility - these buzz words are now part of marketing vocabulary. As a school marketer you realise you need to shift your focus from pushing messages at parents to engaging them in an ongoing conversation and relationship. However, unless your content appears when and where parents need it, it may as well be invisible.

While some content spreads virally, the majority needs to be distributed to reach the widest audience possible. Use this content marketing distribution checklist to maximise your reach with prospective parents and students.

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Topics: Inbound marketing, Social media, imageseven, Communication, Content marketing, Content marketing distribution

New year, new approach - embrace strategic change in 2015

Posted by Celina Farrell

For hundreds of years, school marketers have tried to get the right message to the right person at the right time. And for most of that time, there was little change in how this took place. But in the digital age, this paradigm has shifted drastically. Yes you’ve heard it all before, but inbound marketing is a different kettle of fish and the rate of change while exciting can also be daunting.

Before you worry about your new school website or whether you should be investing more time in social media there are some fundamentals to get right. Successful school marketers are embracing three empowering philosophies that allow them to continually adapt to the evolution of buyers’ behaviour and drive sales.

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Topics: Education, imageseven, Communication, Marcom, Communications support program, Strategic change, CSP

Five content creation ideas for connecting with parents

Posted by Celina Farrell

The one constant challenge running through every content marketing program is content creation.

Like many of us, you likely ask yourself, “What tactics should I use and how can I execute them?” Below are five tactical ideas to inspire you and to help you become more confident with content marketing

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Topics: Education, Inbound marketing, imageseven, Branding, Communication, School culture

Four fabulous social media campaign ideas for your school

Posted by Celina Farrell

Social media is a powerful tool ... it amplifies your reach and can enhance your internet presence and reputation.

You know the desired outcome of your social media campaign, but how do you achieve it? Whatever your goal, the first step is to give your audience a good reason to be engaged.

For inspiration, here are four social media campaign ideas that delivered high engagement to get your creative juices flowing

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Topics: Education, Social media, imageseven, Social media management

Logon to the digital communication trends of 2015

Posted by Celina Farrell

The world of school marketing is not generally known for early adoption of cutting-edge marketing techniques. However, the bottom line is that your prospective parents are using the internet and social media to research school options for their child. They're also talking to their friends and colleagues to get recommendations, suggestions and feedback.

You need to embrace the new enrolment process and meet prospective parents on their terms. As you finalise the foundation of your 2015 school marketing strategy, here are five marketing trends to give you a jump-start on your competitors:

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Topics: Social media, Website, Digital marketing, Social media marketing, School website, Creating buyer personas, School marketing strategy, Digital communication trends

What impression does your school leave with prospective parents?

Posted by Celina Farrell

All my life I’ve been told not to judge a book by its cover. This English idiom is a metaphorical phrase which means "you shouldn't prejudge the worth or value of something by its outward appearance alone". But I do. And I’m not alone. The reality is most people do judge a book by its cover.

The impressions we make, as individuals and organisations, are powerful statements that shape how we are perceived by others. Everything we say and do says something about who we are. In other words, everything your school says and does, every newsletter, email and note home from the teacher, your website and prospectus, all make a brand impression about your school.

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Topics: Enewsletter, Lead generation, Education, imageseven, Branding, Communication, Strategy, Online marketing, Copywriting, Visual identity, Newsletter

Get your message to prospective parents

Posted by Celina Farrell

In order to sell your school, it is imperative that you get your message to prospective parents. In order to do this, you have to do something special to get these busy, in-demand people to take notice.

Mark Mason, CEO of Mason Zimbler, recalls, “95 percent of direct marketing ends up in the bin, so we know we have to come up with something highly relevant and creative if we are to avoid that fate.”

Here are ten tips to help you get your marketing message to prospective parents:

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    Topics: Lead generation, Education, Inbound marketing, Social media, Website, imageseven, Branding, Communication, Strategy

    Five point Facebook plan for schools at Christmas

    Posted by Celina Farrell

    If your school’s Advent calendar is fast running out of days and you are unprepared for Christmas, don’t despair! Here are some quick and innovative ideas to include in your Term 4 marketing strategies before the summer holidays and Christmas festivities begin:

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    Topics: Inbound marketing, Social media, imageseven, Communication, Online marketing, Marcom

    Is your school falling behind the video trend?

    Posted by Celina Farrell

    Video is well on its way to becoming the whiz-kid of content marketing. With high-speed Internet and an array of categories to choose from, YouTube alone receives more than three billion views on a daily basis. Most of these views are on product and service videos.

    The form is mobile and dynamic, highly shareable and if employed correctly, can be far more engaging than traditional outbound marketing. Video is a powerful and visceral medium, perfect for content that is emotional, highly visual or personal.

    Here are our five favourite tips for video content marketing:

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    Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

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