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school marketing news

Caitlin Quartermaine

Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.

Recent Posts

Why should your school work with a marketing firm?

Posted by Caitlin Quartermaine

The marketing landscape is ever-changing and for many schools, the endless list of marketing platforms and tools available can be overwhelming. Schools can feel restricted due to limited resources and budget but are still eager to keep their marketing in house in order to monitor and control quality and messaging.

Many schools work with marketing firms as it can remove pressure placed on existing school marketers or administrators. Working with a marketing firm also ensures that the school’s marketing is focused and based around a well-developed strategy.

Why should your school work with a marketing firm? Here are our Top 4 reasons why:

Read More

Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing

How to create quality inbound marketing content for your school

Posted by Caitlin Quartermaine

Inbound marketing focuses on creating quality content that will result in your school being easily found in organic online searches by people looking for the services that you offer. 

So how do you create quality inbound marketing content for your school?

Here are 6 easy steps to get you started:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing

Discover how to create successful email campaigns

Posted by Caitlin Quartermaine

According to MarketingSherpa, 72 percent of people preferred emails as their way of receiving promotional messages. Every day we receive multiple emails of this nature so it’s important to put your school’s best foot forward in your communications. Send parents an interesting email that stands out and is worthy of their time.

Here are our 5 recommendations on how to create successful email marketing campaigns:

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Social Media: Responding to negative feedback

Posted by Caitlin Quartermaine

We’ve all seen negative posts appear on social media, and schools encounter this to the same extent as firms. Usually, it’s not long until someone else jumps in and before you know it, there’s a whole thread of negative comments on your page.

Schools can feel tempted to remove or not respond to the negative feedback, as you don’t necessarily want to validate the claim. However, it is important your other followers see that you have addressed it. Responding to negative feedback on social media shows that you are listening and are open to feedback.

Here are our top 5 tips on how best to tackle negative comments on social media:

Read More

Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, School marketing


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