<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip

    visual identity

school marketing news

Caitlin Quartermaine

Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.

Recent Posts

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine on Thu, Nov 16, 2017

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

Read More

Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

How to convert website visitors to followers

Posted by Caitlin Quartermaine on Tue, Sep 12, 2017

Visitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via Google or by directly entering your website URL. To turn these visitors into followers of your school, it’s important that you engage with them and collect information required to nurture your relationship going forward.

Read More

Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

Mid-year motivation: How to boost your staff’s enthusiasm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for schools to experience a mid-year slump in staff morale. The first two terms of the year are filled with events, teaching, reports, excursions and assessments, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your school.

There are hundreds of ways you can boost your staff’s enthusiasm. Here are our top 5 recommendations:

Read More

Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

4 ways to build your school’s brand on social media

Posted by Caitlin Quartermaine on Thu, Apr 20, 2017

When used correctly, social media can be an effective and powerful marketing tool. Most schools are present on at least one social media platform, and many schools are on multiple. So, how do you decide which platform is best for your school, and how can you use social media to build your school’s brand?

Here are our top 4 ways to build your school’s brand on social media:

Read More

Topics: Education, Social media, imageseven, Branding, Communication, Marcom, Digital marketing, Social media marketing, School marketing strategy, Digital communication trends, School marketing, School, brand perception

4 reasons why you should make your school website mobile-friendly

Posted by Caitlin Quartermaine on Tue, Apr 04, 2017

More Google searches take place on mobile devices than on desktop computers. This is the case in many countries across the world, including USA and Japan. In 2016, StatCounter reported that desktop searches still account for 55 percent of all searches in Australia, but it is only a matter of time before we see mobile searches takeover in Australia.

Download the infographic here.

If your school’s website is not mobile-friendly, you could be missing out on enrolments and losing prospective parents to your competition. You also run the risk of irritating your current parent group.

Here are 4 reasons why you should make your school website mobile-friendly:

Read More

Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Digital marketing, School marketing strategy, Content marketing, School marketing

Creating effective calls to action for your school

Posted by Caitlin Quartermaine on Sun, Mar 19, 2017

Content marketing is growing at a rapid rate and many schools are jumping on board and experiencing remarkable results. Lead generation opportunities are being missed if your readers look through your content and are then left asking themselves, ‘What next?’

Using calls to action (or CTAs as they are commonly known) allow you to lead your reader into the next step of the lead generation process. An example of this is offering a free download of your prospectus at the end of your blog and placing a CTA that states: ‘Download our prospectus to learn more.’ Clicking this can either start a download of the prospectus, or lead your reader to a landing page where you can collect their name and/or email address in exchange for the download.

So how can you create effective calls to action for your school?

Here are our top 4 tips:

Read More

Topics: Education, Inbound marketing, Website, imageseven, Communication, School marketing strategy, Content marketing, School marketing, Blogging

Your school's 2017 marketing survival guide

Posted by Caitlin Quartermaine on Wed, Dec 28, 2016

Congratulations, you survived 2016! It can seem that the marketing landscape changes in the blink of an eye, so it’s important to stay ahead of the education game to ensure you don’t fall behind your competition.

Below, you will find your 2017 marketing survival guide. Here are the top 5 marketing practices we recommend focusing on in the coming year:

Read More

Topics: Education, imageseven, Strategy, Marcom, School marketing strategy, Content marketing, School marketing, Marketing automation

Stop! Things to do before publishing your school's blog

Posted by Caitlin Quartermaine on Sat, Nov 05, 2016

Writing a blog can sometimes be a challenging or effortful task, so it can be tempting to hit the ‘publish’ button as soon as you have finished. To ensure your blog reaches the audience it deserves, we recommend taking a step back and checking that you have included everything necessary.

Here are our recommendations of 6 things to do before publishing your school's blog:

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

How to repurpose blogs for your school

Posted by Caitlin Quartermaine on Thu, Oct 13, 2016

It’s tough keeping up with all of the demands of school marketing. Content marketing has proven to be incredibly effective for schools but that doesn’t mean you need to spend hours every day writing and creating content.

It’s important that the quality of your content isn’t compromised due to the pressure you’re under. The best way to effectively utilise content marketing is to write high quality content that will interest and engage your readers and use this content across multiple platforms. Manage your demands by creating a content calendar schedule, or don’t be afraid to ask teachers, students or alumni to write content for you. After a period of time you will have a volume of content which can often be repurposed to save you time. We have put together a list of 7 tips below to find out how best to repurpose your blogs.

Here are our top 7 ways to repurpose blogs for your school:

Read More

Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Podcast, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

Why it is important to survey regularly at your school

Posted by Caitlin Quartermaine on Sat, Sep 03, 2016

Creating a survey can take a great amount of time. It often involves seeking input and feedback from many different people to ensure that you are asking all of the necessary questions. At your school this could include your Enrolments team, your Principal, Business Manager, Year Level Managers … the list goes on! It can also take a while to collate the information and sift through the results after the survey closes. 

Although it can take a while to create and implement a survey, the benefits of surveying your parent body are endless. The results can provide valuable feedback and important insights, both of which are necessary to ensure you are providing a service that is valued by your parents, and prospective parents. 

Here are our top 4 reasons why it is important to survey regularly:

Read More

Topics: Education, imageseven, Communication, Strategy, Marcom, School marketing strategy, School marketing

search

subscribe to blog

How to build a school brand in this digital era

 School marketing institute

 

social media communications

Inbound marketing toolkit

See more ebooks ...

 

school marketing podcast

 

  School marketing institute

Sign up to SMC enews