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school marketing news

Brock Ashton

When he isn't writing blogs or providing marketing communications support to clients, Brock spends his time reading fiction novels or chasing oval shaped footballs around a paddock. You may occasionally find him in your local Japanese restaurant, fuelling his passion for unique cuisine and culture.

Recent Posts

How to turn your next school event into a success

Posted by Brock Ashton

Most of us all know the benefits a well-run event can provide your school ­– they can help build community, increase your school’s profile and they can even increase enrolments. Events can contribute to your school’s marketing efforts, even if indirectly.

The problem, however, with most school events is that the person running them, either a staff member or parent volunteer, often has no experience in event planning and management – and with no experience, most events are doomed right from the start. But they don’t have to be!

So, how can you plan an event to remember?

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, Events, School marketing, School

How to create a mobile marketing strategy for your school

Posted by Brock Ashton

Developing a mobile marketing strategy for your school can be a daunting task, especially given the speed with which the digital marketing landscape changes. With the staggering amount of literature available on mobile marketing, it can also be hard to know where to start.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School

How to mix up your blog types to keep people entertained

Posted by Brock Ashton

Have you been trying, unsuccessfully, to get involved in guest blogging but can’t quite seem to get your blogs shared? Don’t stress, it’s happened to all of us. 

Guest blogging can be difficult to break into. Luckily, once you get your start you’ll find that others will be lining up to share your content. I recently posted an article on how to get started – check it out here.

The key to being a great guest blogger – who people love to work with – is being able to write a mix of blog types. Some of the best blogs out there (such as Hubspot and KISSmetrics) utilise a mix of blog styles to keep their readers engaged.

Think of it this way – you don’t watch the same genre of movie all the time do you? You’ll mix it up between comedy, drama, sci-fi, horror, and action. Watching the same genre over and over can get repetitive. Well, it’s the same with blogs – mix up your blog types to keep people entertained and coming back for more. Here are our 6 key blog types:

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

How blogger outreach can improve your school's exposure

Posted by Brock Ashton

Blogger outreach, or guest blogging, is sharing your great content on other blogs within your industry, and is a great tool for increasing exposure for your school. By doing so, you increase the reach of your content and, by extension, your school. There are several distinct advantages to guest blogging:

  • Increase exposure for your website.
  • Position yourself as a thought leader within your industry.
  • Create brand awareness and social media buzz.

But don’t think that guest blogging is purely a business marketing tool – blogger outreach can improve your school's exposure too. We’ve put together a list of steps to help you get started on your blogger outreach journey.

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Blogging

How to communicate your school’s point of difference – now!

Posted by Brock Ashton

Like most schools, your marketing message is probably formulated around what you offer … academic results, future leaders, sporting success; you may even go a step further and tell people how your school does this; highlighting modern facilities, great programs, well-resourced teaching staff, and a rigorous curriculum. You probably think this is your point of difference.

But when we look at other schools, their messages are similar, because showcasing your offering is the obvious and easy thing to do. So how do you truly differentiate your message from that of other schools?

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Topics: Education, imageseven, Communication, School culture, Marcom, School marketing strategy, Messaging, School marketing, School

How market segmentation can help increase enrolments

Posted by Brock Ashton

Here’s a challenge: name a school that can meet all the needs of every parent with school aged children? The fact is that very few schools, if any, are big enough to cater to an entire market. Most will break down the whole market of prospective parents into smaller, more manageable groups and aim to fully meet their needs, a process referred to as market segmentation.

Don’t worry if you’ve never heard of this term before, or if you have only ever thought of it as a business concept, because we have put together a quick guide to get you up to speed on how you can increase enrolments through market segmentation.

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Topics: Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School

How to combine print and digital media to maximise your schools newsletters

Posted by Brock Ashton

The growth of technology and the internet has forced the hand of many marketers to look for new and innovative ways to communicate and build a relationship with their audience. You need only look at the rapid rise (and continued growth) of Facebook and Twitter as a communication tool to realise just how the landscape has changed. But is the digital platform the best way to get in touch, and stay connected, with your parents, either prospective or current? The answer depends on the message you want to send, and who you are communicating with. Of course, there are pros and cons of both print and digital, so to help you get a better understanding of where you should focus your efforts let’s review the key benefits of each.

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Topics: Email marketing, Education, imageseven, Communication, Marcom, Newsletter, Digital marketing, School marketing strategy, Digital communication trends, School marketing, School

8 things you need to know about website design

Posted by Brock Ashton

We live in a world that demands instant gratification. Potential parents want service and information ‘yesterday’, and if we can’t meet their needs immediately, they can choose to look elsewhere. Never before have schools faced such competition in the pursuit of enrolments; where one click is all it takes for our prospective parents to choose the next best alternative.

Advancement in technology has enabled a shift in power; consumers call the shots, yet many schools continue to operate with a ‘build it and they will come’ attitude; and their website design reflects this.

So, now you are probably wondering whether your school’s website is working for, or against you.

Here are eight tips to improve your website and turn visitors into enrolments.

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Topics: Lead generation, Education, Website, imageseven, Communication, Marcom, School website, School

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