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school marketing news

Brock Ashton

When he isn't writing blogs or providing marketing communications support to clients, Brock spends his time reading fiction novels or chasing oval shaped footballs around a paddock. You may occasionally find him in your local Japanese restaurant, fuelling his passion for unique cuisine and culture.

Recent Posts

The benefits of using live social streaming for your school

Posted by Brock Ashton

Live video streaming is becoming more and more common on social media. Facebook Live is growing in popularity, and for good reason – research by NewsWhip shows engagement with live videos can reach into the hundreds of thousands.

For most school marketers, the decision to invest and pursue live streaming can be difficult to justify. But take a look at the following 8 benefits of using live social streaming for your school and we might just be able to convince you to reconsider how this tool can support your marketing efforts.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, School marketing strategy, Content marketing, School marketing, School

How to make free stuff work for your school with branded merchandise

Posted by Brock Ashton

Branded merchandise can be a double-edged sword; on one hand you have a promotional item that can easily generate brand awareness and on the other, you risk wasting funds on a product that doesn’t align with your school’s mission or the needs of your parent audience. So just how can you ensure your branded merchandise provides a solid return on investment?

I remember attending O-Week during my first year of university and being slightly overwhelmed with all the stalls set up by clubs and societies, local businesses and not-for-profit organisations. One of the stalls was manned by a mental health foundation who were distributing stress balls to students.

At the time I didn’t really think anything of it – it was just a little yellow ball with a company logo and a website URL. It wasn’t until my first exam period rolled around that I started to use the stress ball and it became an extension of my left hand while my right was busy working on study notes.

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Topics: Education, imageseven, Branding, Communication, Marcom, Visual identity, School marketing strategy, Messaging, School marketing, School, smc

10 proven tips to help you to boost social media engagement without adjusting school ad spend

Posted by Brock Ashton

It’s the start of a new year, and most school marketers are looking at marketing strategies and goals for 2017. I know I am. A common goal for marketing managers is to increase their school’s social media reach and engagement. However, the saturation of paid advertising is making it difficult for schools to increase their organic social media engagement.

This upward trend means that a lot of schools are increasing their social media advertising budget to try and stay visible. But what if this isn’t an option for you?
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Topics: Education, Social media, imageseven, Communication, Online marketing, Social media management, Marcom, Social media marketing, School marketing strategy, School marketing

What social media platforms will work for your school?

Posted by Brock Ashton

You know your school should be on social media. Research shows that 69% of Australians have a social media account, and 50% of them use it daily.

But which platform should you use? Facebook, Twitter, Instagram, Pinterest – where should you be investing your time for the best returns? Few schools have the resources to be on all channels, nor is it wise to invest in all. But how do you choose?

Well, it all comes down to four things; your marketing goals, the content you want to promote, your audience, and content creation resources.

Let’s look at these in a bit of detail.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing

The value of school marketing: Answers to our top 5 FAQs

Posted by Brock Ashton

Hands up all the school marketers who get bombarded with questions about their role everyday? It can be tough fielding questions about the value of school marketing to a range of people with different levels of vested interest.

Most schools realise the importance of great communications, and the need to market themselves to stand out in an increasingly competitive landscape. To meet these needs, most schools employ a full-time, dedicated marketing manager to handle the role.  

This role is often met with questions aplenty, from a range of stakeholders such as parents, teachers and even executive level staff.

With that in mind, here’s a list of the top 5 FAQs I get asked, and the responses that have proven to be most effective:

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing, School

Your school's guide to blog writing when you have nothing to write about

Posted by Brock Ashton

Starting a school blog can be difficult, especially if you haven’t done any serious writing before. Not only do you need to brush up on your writing skills, and learn the tricks to creating a successful blog, you also have to identify topics to write about.

One complaint I hear quite often is that people have nothing to write about. This is often met with a look of disbelief – everyone has something to write about. A shoe-shiner could start a successful blog, as long as they can write about their craft with a level of authority, passion and interest.

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Topics: Education, Inbound marketing, imageseven, Communication, Copywriting, School marketing strategy, Content marketing, School marketing, School, Blogging

How to optimise your content based on Google Analytics

Posted by Brock Ashton

For schools that have a content marketing, or inbound marketing, strategy common question is how to take what you’re already doing to the next level. You’ve got your school’s inbound marketing program up and running, you’re creating great content and are pretty pleased with your search engine optimisation.

You’ve got the foundations of a great content marketing strategy, but to really get ahead of the competition, you need to be utilising analytics tools.

These tools, such as Google Analytics, can provide you with data on page views, content performance, and how website visitors are finding you, amongst other things.

The question for most school marketers then becomes: How do you use analytics to optimise your content? Well before you can do this, you’ll first need to understand how your audience consumes this content, which is a major benefit of using analytics.

To get started, follow this simple step-by-step guide:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Google Analytics

How to implement storytelling in school marketing

Posted by Brock Ashton

One of the best lessons I’ve learnt in my career to date, is this: facts tell; stories sell.

A throwback to my days as a retail manager, this adage was something I lived by, and is something I still remember when crafting the next marketing message for my client.

Facts tell; stories sell.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, Storytelling

The 6 big benefits of an SEO strategy for your school

Posted by Brock Ashton

You’ve probably heard people tell you that you need to optimise your website for search engines. It seems everyone these days is quick to point to search engine optimisation (SEO) as the solution to all your digital marketing problems.

Yes, a proper SEO strategy can really boost your online presence, but WHY should you do it? Why spend hours working on SEO, and even more hours putting it into practice? What should your school expect in return?

Luckily for you, we’ve put together a list of the top 6 reasons why you need to be devoting resources to improving your online presence, and the benefits your school will gain by doing so.

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Topics: Education, imageseven, SEO, Communication, Marcom, School marketing strategy, School marketing

Why brand guardianship matters for your school

Posted by Brock Ashton

Here’s a mind-boggling fact I want you to contemplate before reading the rest of this blog – 63% of consumers say they have engaged with negative brand content, with a staggering 23% of these people saying they will never read that brand’s content again!

That’s pretty scary and highlights how important it is to deliver consistent brand messages. But don’t let this stop you from getting your content out there. You just need to implement brand guardianship, a marketing communications strategy that can help ensure a strong brand identity in an increasingly fractured digital market.

Read More

Topics: Education, imageseven, Branding, Communication, Marcom, Digital marketing, School marketing strategy, School marketing

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