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school marketing news

Bart Caylor

Recent Posts

10 useful tips for your school social media

Posted by Bart Caylor on Mon, Nov 05, 2018

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Characteristics of copywriting for education marketing

Posted by Bart Caylor on Wed, Sep 26, 2018

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like.

Copywriting shares a lot in common with content writing. It’s airy, conversational, and informal. But the main distinction is in their objectives.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor on Mon, Aug 06, 2018

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

15 symptoms of a 'sick' school website [part 1]

Posted by Bart Caylor on Wed, Jul 25, 2018

How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website.

Your school website should be the heart of your digital marketing strategy.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

5 elements of an education brand

Posted by Bart Caylor on Mon, Jun 04, 2018

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

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