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school marketing news

Andrew Sculthorpe

As Business Director, Andrew ensures that imageseven’s clients receive the strategic and practical direction they need working closely with all members of the team. On top of that, his family and his unhealthy addiction to sport keep him on his toes.

Recent Posts

imageseven establishes European headquarters in Cork

Posted by Andrew Sculthorpe

imageseven announces its commitment to the European market with the setup of a limited company in Ireland, headquartered in Cork.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

What should your school include in a website form?

Posted by Andrew Sculthorpe

The inception of a website form at your school often centres around someone wanting to know specific information about your target market, be it personal information such as first name, last name or email address, to their perception of, or reason for applying to your school.

It is important your website forms are laid out correctly to gather the information you require without annoying the prospective parent filling it out - if its too lengthy for example.

With help from recommendations recently released by the Nielsen Norman Group, we look at the top ten tips when creating website forms:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, School marketing, School

How to promote your next open day

Posted by Andrew Sculthorpe

In a recent SMC podcast, Brad and I discussed 16 tips for an open day to remember. An article written by our friends at Marketing Advice for Schools in the UK that looks at the importance of an open day and advice on how to improve the parent experience.

In this blog, we look at how to promote your next open day.

Here are our 5 steps:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, Events, School marketing, School

Should your school adopt the Tinder approach to branding?

Posted by Andrew Sculthorpe

Karl Mot in Marketing Magazine suggests that promoting a brand and engaging with consumers, your prospective parents in this case, is similar to having an account on Tinder.

For those that don't know, Tinder is a location-based dating and social discovery app (using Facebook) that facilitates communication between mutually interested users, allowing matched users to chat.

The analogy is true. As an old ad man, we bombarded audiences with advertisements designed to interupt and disrupt with the hope of increasing sales of the product or service being promoted. Now however, it is a much more personal, connective world and the brand you're selling, your school, needs to resonate with people, the right people. 

So, should your school adopt the Tinder approach to branding?

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School

Where your school should focus its 2016 marcom activity

Posted by Andrew Sculthorpe

Nowadays, the data we have available to us is huge, but how often do we sit down and examine it, or even collate it?

Our friends at Convince and Convert put together a blog post on 10 insightful marketing charts from 2015. In this blog, we will outline what we believe to be the five most significant trends to monitor and measure.

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Topics: Email marketing, Education, Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing, School

How to think like a media company

Posted by Andrew Sculthorpe

The news industry is well and truly on the ropes.

BBC has slashed 1,000 jobs. Viewership of big network news in the US has dropped by nearly 20 percent since 2009. One in three newpaper workers, of all types not just journalists, have gone in the last 25 years. However, none of this is indicative of peoples desire for news. People still want news. They are just not getting it from traditional places.

This week's podcast brought this issue front of mind when Brad and I discussed a LinkedIn article by Ryan Holmes, entitled Facebook vs Twitter vs Snapchat: Who will win the news war? 

How is this relevant to your school?

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing, School

How to measure your return on content investment

Posted by Andrew Sculthorpe

In the words of Robert Rose, one brick in a pile is just a brick, but one brick in the wall of a house is a key piece of valuable building.

What he means is, it's a longterm process. The mindset of building a wall, a home. Every little piece of content is just as important as the next, one is not more important than the other.

Thinking about the experience your parents will get from your school's content marketing efforts is the only way it will generate a return on investment for you, using each member of your team to develop quality content to build the wall together. 

Bearing that in mind and courtesy of Contently, here are five ways to measure your content marketing return on investment (ROI):

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School

What is the ideal marketing mix for your school?

Posted by Andrew Sculthorpe

In a recent podcast Brad and I discussed traditional advertising - does it work anymore and is there still a place for good old fashioned ad spend?

Times are changing, but it doesn't mean it's all over for traditional advertising. It's about having the right media mix.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

Why culture and trust in your school brand is so important

Posted by Andrew Sculthorpe

In a recent podcast Brad and I discussed how, according to a new global survey conducted by the Fortune Knowledge Group in collaboration with global ad agency gyro, greater significance is being placed on a business partners culture than ever before. As this is directly comparable to schools we thought it important to share the five key findings:

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Topics: Education, imageseven, Communication, School culture, Podcast, Marcom, School vision, School marketing, School

How inbound marketing can improve your school's bottom line

Posted by Andrew Sculthorpe

In this week's podcast Brad and I discussed, amongst other things, how inbound marketing can improve your school's bottom line. It is set to be a $300 billion industry by 2019, so if your school hasn't started, now is the time to do so.

In its sixth consecutive year of double digit growth, content marketing is steadily maturing as a type of marketing that works.

Its rapid movement also means it is changing at an astounding rate. New tools, techniques, best practices are coming along weekly.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, Content marketing, Content marketing distribution, School marketing, School

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